When you think of a silo, you think of the kind that are found on farms, full of grain. Full grain, full harvest -- it sounds like a perfect metaphor of a successful business marketing campaign.
So how can a silo be a bad thing?
The Silo Effect in business refers to the lack of communication ... Views: 1093
There appears to be two types of small business owners: people who jump right into running their business and marketing their products and services with little or no planning, and those who plan a strategy -- and a service or product design -- before they ever dream of offering it to the ... Views: 860
Last week, a wonderfully-skilled electrician installed a new light fixture for us. He was competent, courteous and efficient. He answered all our questions simply, with skill and eloquence. I was amazed, as you might imagine, when I asked him, “How much do we owe you?” and his embarrassed ... Views: 1118
When you’re self-employed, choosing a website designer is a crucial decision, as a good website can bring you more business and a bad one can drive away prospective customers. Below are some important things to consider when selecting a website designer for your new site or site redesign.
What ... Views: 1247
I’m sure you’ve seen it happen every year: your business slows down during predictable times, like the summer vacation months or year-end holidays. For the self-employed who rely upon steady cash flow, this can be a disconcerting time. Should you just take a vacation until things naturally ... Views: 975
You’re not alone. Most people are uncomfortable walking into a roomful of strangers. But networking at business events can help you grow your business, as well as allow you to do hands-on marketing research. Learning to mingle and to follow-up with business networking contacts is crucial to ... Views: 1038
Tammy, a skilled and gifted horticulturist, called me to discuss what she needed to know to start her own florist and landscaping business. She had been in the horticulture industry for 10 years and was incredibly skilled at working with flowers and plants – one of the best. She also had great ... Views: 1751
Spam. Those annoying, time-consuming emails that clog your Inbox and ruin your day. You wonder: How did it ever get so bad? While it's not possible to completely eliminate spam, there are quite a few things you CAN do about the problem to reduce your burden.
Spam is defined as an unsolicited ... Views: 1441
The purpose of analyzing your web site statistics is to look for trends and to research the success level of your marketing campaigns. The numbers themselves can be misleading, as statistical packages count “hits” in different ways. If someone visits a page on your site doesn’t mean that they ... Views: 1316
There are hundreds, if not thousands, of hosting companies out there. They come in all price ranges, and with all kinds of bells and whistles. Here are some things you may want to look for in a hosting company, especially if your website is part of your overall marketing plan to sell products ... Views: 1193
A friend of mine is working towards enlightenment (an oxymoron, I know, but just follow the story here). She meditates every day, trying to clear her mind and be in the moment. She’s very good at it. So good, in fact, that she’s discovered one thing they don’t talk about much in spiritual ... Views: 735
A friend of mine is working towards enlightenment (an oxymoron, I know, but just follow the story here). She meditates every day, trying to clear her mind and be in the moment. She’s very good at it. So good, in fact, that she’s discovered one thing they don’t talk about much in spiritual ... Views: 735
A friend of mine is working towards enlightenment (an oxymoron, I know, but just follow the story here). She meditates every day, trying to clear her mind and be in the moment. She’s very good at it. So good, in fact, that she’s discovered one thing they don’t talk about much in spiritual ... Views: 735
A friend of mine is working towards enlightenment (an oxymoron, I know, but just follow the story here). She meditates every day, trying to clear her mind and be in the moment. She’s very good at it. So good, in fact, that she’s discovered one thing they don’t talk about much in spiritual ... Views: 735
A friend of mine is working towards enlightenment (an oxymoron, I know, but just follow the story here). She meditates every day, trying to clear her mind and be in the moment. She’s very good at it. So good, in fact, that she’s discovered one thing they don’t talk about much in spiritual ... Views: 853
A friend of mine is working towards enlightenment (an oxymoron, I know, but just follow the story here). She meditates every day, trying to clear her mind and be in the moment. She’s very good at it. So good, in fact, that she’s discovered one thing they don’t talk about much in spiritual ... Views: 1139
A friend of mine is working towards enlightenment (an oxymoron, I know, but just follow the story here). She meditates every day, trying to clear her mind and be in the moment. She’s very good at it. So good, in fact, that she’s discovered one thing they don’t talk about much in spiritual ... Views: 1085
A friend of mine is working towards enlightenment (an oxymoron, I know, but just follow the story here). She meditates every day, trying to clear her mind and be in the moment. She’s very good at it. So good, in fact, that she’s discovered one thing they don’t talk about much in spiritual ... Views: 956
There is synergy of energy, commitment, and excitement that participants bring to a MasterMind Group. The beauty of MasterMind Groups is that participants raise the bar by challenging each other to create and implement goals, brainstorm ideas, and support each other with total honesty, respect ... Views: 1248
When your business is offering a service, you have to determine how many clients you'll need in order to reach your goals. In the beginning, you needn’t have a group of ready-made clients, but it helps if you have a good network of people whom you can approach, asking them to become ... Views: 1245
After being a website designer and user since 1996, I'm still seeing people make the same mistakes on their websites. Here's a list of the ones that will drive people away from your site and cause you to lose business (and your reputation as a professional business person).
1. "Under ... Views: 1253
You’ve struggled for years to get your small business off the ground. You planned, marketed, sold, schmoozed. You spent long hours with little rest. Then suddenly it comes: Success!
Did you PLAN for success?
Success brings with it another set of problems. Too much paperwork, too many ... Views: 1303
So, you’re looking forward to being retired. Relaxing in the lawn chair, sipping iced tea, watching the clouds roll by. Lazy days of reading good books, traveling with family and friends, puttering around in the garden.
What? That’s not the lifestyle you want? Good for you!
Most retirees ... Views: 1122