Useful Merchandising to Giveaway At Medical Conferences

Before you decide on what merchandising to give at a medical conference we would recommend you to read on how to brand your organization at any medical conference. In our previous blog, we had explained the importance of branding at medical conferences this will ensure delegates coming back to your event every year.

Merchandising plays a pivotal role during continuing medical conferences as it will showcase your brand name, tagline, and image or logo. You can offer to merchandise via goodie bags that contain an array of products.

Below are a few items that are considered a hit product at medical conferences.

The top 3 merchandising items are:

Stationary: Just don’t stick to pen’s or notepads for stationery items, consider items such as sticky notes with the watermarked logo of your brand, pocket size calculator, Pen holder etc which all have your brand name, logo, and tagline. These items are difficult to throwaway or left behind, hence the audience is bound to carry it back with them and remember your brand subconsciously.

Electronic gadgets: power banks, phone holders, USB pen drives, etc which again should have your brand name, logo, and tagline. Offer USB pen drives if you have several slides, images, the videos used during your conference that are already been uploaded in the drive for the users

Food: Offering some of the finest local produce that could be chocolates, bakery items, wine bottles, cheese, mini jars of jams or other delicacies to the audience during the seminars as well as in the goodie bags will make the conference more memorable. Create a sample stand that is sponsored by your organization will also help the audience to remember this unique experience.

Apart from the above mentioned merchandising items, you also consider items such a photo booth, fridge magnets etc, as giveaways.

If you are still confused on how to promote your brand at the next CME medical conference, contact us for assistance. Our marketing professionals have in-depth knowledge on how to promote medical conferences and events using marketing tactics to get desired results.

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