There is a buzz regarding the new feature added in Google and this is Google Instant. For those who are not familiar to this new feature, Google Instant basically will suggest some results as you type. This idea was brought about by the reality that many people type too slow but can read quickly thus Google devised a way where the user can search and scan pages at the same time.
Since it was launched, there have been speculations that it will kill SEO. Different news say that it will affect different business greatly and those users who depend on long keyword tail will suffer. On the contrary, Google Instant was made for the users and for clients implementing SEO. Here are some reasons why people need not worry about Google Instant's implication on results.

1.Google still aims to give users pertinent results

Some people complain that Google Instant results seem to prefer the big brands when showing results according to ranking. While this may be partially true, Google is used by users with the expectation that they get the results they want and in return, Google responds with the best possible result it can find. It aims to give their audience different avenues that may not be found in your local malls or from the paper you read and in doing so, it helps people find stuff that are not readily available to them.

2.It does not affect the rankings algorithm

The speculations that will it dramatically change the ranking of different websites is not true. There may be some changes on how sites will be selected but the question on whether it is going to change the overall ranking is just an speculation.

3.It seeks to give users more SEO opportunities

As people see more different possible searches, then the possibility of those who use not really searchable phrases may get the opportunity to be displayed by Google Instant as well. Some argue that the displayed results are just unwanted distractions but this gives different brands the exposure they need to be known to the public. As the user types, he gets results from the first letter and the results displayed changes as he types more letters. This gives the not so popular websites an inkling of exposure.

4.It only contributes to the complexity of SEO

Some have predicted that popular keywords will be more popular than ever while the there will be a dip for longtail keywords. This is just a puzzle that SEO dependent websites will have to deal with. This is the time to get the advice of an SEO expert more than ever. The distraction that others claim to be may be a distraction that will lead to better results for the user. If you use attractive titles and Meta descriptions, you will be displayed on the results of Google.

5.The user can easily switch to traditional search

Some assume that Google Instant is used by all users. Contrary to that belief, there have been some who found the features too complex for them to handle that is why they chose to turn off the Google Instant. This means that their searches will depend on the basics of SEO.

Author's Bio: 

Robert Jones is an online advertising professional from vancovuer internet marketing company- 604SEO. 604SEO provides vancouver seo services for business owners.604SEO is now offering FREE content to publishers! Contact 604SEO today for FREE content and permissions to republish these articles on your own website.