Top 10 Advertising Tips to Empower Your Product Success

Advertising is a crucial part of every business. It drives the sell and it builds your brand in the eyes of your customers. However, you need to know that only good advertising can work and result that way. If you don’t know how to make good one, here are several tips you should learn. They are derived from the Father of Advertising, David Ogilvy.

Position Your Product

You need to be sure about your product position in market. Is it for people who like travelling or it allows people carrying a lot of stuff? Be sure about it and the advertising should be created from there. Make some research to find the right place for your product.

Make Large Promise

Most advertisements failed in delivering the promise message. Customers only buy when they can earn benefits from there. You sell benefits. You need to promise the benefits through the advertisement. Bigger promise is always better, but make sure that you are being realistic and not promising too much than you can.

Make Brand Image

Your advertisement should contain the entire complexity of your brand. Be consistent in it too. Customers need to recognize your brand across advertisement change from one year to another. Great personality like this has bigger chance in market share.

Create Only Big Ideas

For well working advertisement, you need to create a big idea on it. Choose something that will make you different and stand out comparing to other ads out there. This will make customers noticing you. Don’t be too complicated. Choose something simple but standing out for it.

Be a First Class

Don’t ever publish ads that only show second class, or even lower, look. It is not about the price of the product but about the first class ticket customers can get when they buy it. You need to look so great and sophisticated so customers will be proud to buy your product.

Don’t be Boring

Many ads are made so common, impersonal, cold, and dull. You need to remember that customers never get tired of buying stuffs. Don’t be so boring. Make something that is personal, warm, and inviting. You need your customers to participate not to judge. Be sensible and creative on this.

Make Innovation

Don’t follow other ads from competitors. They don’t know more than you. Find new ideas for the ad and make new trends. This can be risky a little and it is wise to test the innovation first on your customers. Make good look on the response before you are leaping with it.

Product Focused Advertising

One of the main important points of advertising is that it doesn’t draw the attention to the advertising but to the product. Your customers need to remember the ads but focus on the product. This leads them to purchasing and it results in good sell number.

Make Segmentation

Segmentation will make your ads a lot sharper and working out. Beside age, sex, financial level, lifestyle, and location, you also need to consider psychological segmentation. Learn how your customers would like to look like and considered. This will touch them deep enough so they will really considering buying your products.

Feel New

People always like something new. In fact, that is one of factors that drive them to buy. Don’t make your ad like it is something old while it is new. Emphasize it because it has the magic power to attract people to look and buy. When it is not new, make the impression like it is new on trend, once again.

There are actually many other tips from Ogilvy, but these should be enough for your first step. If you can maximize your application on those tips, you are more than ready to make a powerful advertising for your product or service.