Are you running a business in today's time? Well, then there is no chance that you are not on social media. Social media is one of the most effective ways of marketing your product and brand. 

Why? The answer is simple - everyone uses social media! However, is your social media page just lying there, or are you actively using it to your advantage? Do you post things, or do you post what your audience wants to see? 

Well, you can post content on YouTube, Facebook, Instagram, etc., to promote your brand. You can go to, which will help you do so. However, how do you increase your presence on social media?

Who is your audience? 

Finding your target audience is the first step of any marketing. Once you figure out your target audience, things get a lot easier. 

You will then know which social media platform to use when to post, what to post, etc. once you start posting content that attracts your target audience, you will start gaining followers. As a result, you gain a solid presence on social media. 

Interact with your audience

No one likes when their comment or message is ignored on social media. However, to build a presence, you have to interact with your audience.

Now, what do we mean by this? Let's give you an example - when you post a picture on Instagram, people comment on it. They ask you questions and share their feedback. If you ignore those comments, people will think you are negating them. 

Therefore, you need to respond to all messages and most of the comments. This way, your audience will feel validated. 

Understand the trends

Social media runs on trends. One day feminism will be trending. The other day mothers day will be trending. Someday you might even see a meme trending - every day!

Use these trends to your advantage. Use hashtags that the majority is using. Use memes to attract your customers. Moreover, find what is trending amongst your target audience and use that trend to build your presence. 

When people see you active socially, they tend to follow you. Thus, increasing your social media presence. 

Wrapping it up!

To conclude, social media is a powerful tool today. However, just being present on social media is not enough. You have to be active and interactive. 

Your followers want you to talk to them, and if they don't get what they want, they will not be too happy!

Author's Bio: 

I am an author of selfgrowth