Creating an online or web store for any business is not only enough to get higher profitability and conversions. You require optimization of the web store on periodic bases from different aspects for improved and increased performance.

One of the key areas which hamper the website performance often revolves around the issue of speed. However, it isn’t responsible completely. There are a plethora of problems which are sometimes involved like installed plug-ins effect on the functionality of the website, theme-related etc.

Being engaged in offering custom Magento Development systems, you may come across different clients who often complain about performance related and speed issues. Each time the reasons are different there are various methods to follow such as Magento theme development where the theme customization takes place. Page load enhancements in different areas of concern along with custom checkout experience which simplifies checkout process etc. are among the key attributes.

Magento is the best for ecommerce development which allows you to create as well as run a particular digital channel which has higher conversions. It also equips you with a wide range of possibilities of web customizations along with enhancement of features as well as functionalities. There are different performance check tools which scan the entire website and provide you with an analysis.

It typically deals with the image sizes, browse cache system, redirection issues and more. Such tools are quite helpful in providing fast as well as reliable web experience to the customers of the business. Also, it shows the areas of the website which can essentially be improved in order to offer more improved and compelling shopping experience.

Hence if you are encountering any type of problem which is related to low visitor time spending on the website or web page speed, it is suggested to run a deep scan. Custom Magento development is a quite powerful e-commerce solution which caters the distinctive requirements of the business. It helps it in expanding the business horizon while remaining consistent in the delivery of the quality experience. Magneto also stands out when you are searching for different methods or tools for customization in order to enhance web performance. Mentioned below are the tips to increase web performance with Magento development.

1. Image Optimization
When it comes to optimizing images on the Magento online store, it achieves it without loss of quality which leads to increased and improved page load speed. It allows the business to save resources as well as create a great shopping experience for the customers. Every Magento web development company lays special emphasis on image optimization.

2. Improved Product Navigation
It is a known fact that customer often leaves the web store if not being able to find the required product or services within first few seconds. Hence, better and improved product navigation can assist in engaging the customers in the web store of the business.

It can be achieved by product filtration, easily discoverable and advanced search option as well as faceted search. Apart from all these techniques, Magento also comes with numerous extensions which can be used to enhance the product navigation. For instance, improved layered navigation comes with customized and tailored menus as well as filters in order to enhance the experience. It is also completely optimized for various platforms such as mobile, tablet etc.

3. Management of Cache
Cache management remains to be the easiest method to improved web performance. Custom Magento solutions provide you the ability to utilize cache management tools which allow keeping an entire track of the cache of the website.

Such tools provide an easy by means of showing up pop-ups at regular intervals whenever a cache is required to be refreshed. Magento Cache Management is quite unique in nature and provides an exclusive sets of advantages and benefits which allows to remain ahead of others.

4. Swifter Checkout Process
Checkout process of any type of digital sales channel plays a key role in conversions. The users or the customer always want to be less bothered with the different complex steps of shopping online. A significant part of e-commerce buyers contains people who wish to be at ease every time.

There aren’t interested in logging in or any filling out of complete form or any type of registration etc. hence, Magento One Step Checkout is the best solution if the business is facing significant number of abandoned carts.


Each of the tips mentioned above is quite powerful in nature. These tips would certainly lead you towards increased interaction on the website, decreased bounce rate and increased in conversion. You should hire Magento development company which takes care of these issues and considers these tips.

Author's Bio: 

Mr. Rahul Mathur is the Founder and CEO of the ARKA Softwares. ARKA Softwares is a leading global IT solution, consulting firm and Top web and Mobile App Development Company. Rahul Mathur has been administrating the company since ARKA’s establishment, in 2010. He had several global leadership appearances. As well, he is a passionate writer. Today under his execution, ARKA Software is leading 250+ happy customers with 50+ employees in the global market.