The importance of business cards in companies

Digitization and the new ICT tools are doing away with many of the professional resources used until the entry of technology into the business world. Linkedin, Facebook, Twitter, ... are some of the platforms that companies and employees use to promote themselves professionally. And with remarkable success. However, despite its implementation and generalization, there is a professional resource that still enjoys health. In very good health We are talking about business cards.

How have these cards survived the digital revolution? This question has an easy answer: a business card allows you to locate a company or a professional in a way easier than the Internet. This is, without any doubt, the greatest attraction of this professional resource that has remained alive since its origins, back in the 15th century, in China.

Therefore, business cards have their importance in the professional field and no company can afford not to have or stop providing cards to their workers. You would be losing the possibility of establishing new professional contacts and, therefore, of increasing your productivity and profitability.

With all this, we are going to list some of the key points that have made business cards an especially important element in the business world:

1. It is the letter of presentation of a person. As the name suggests, the business card or presentation card is the first contact a person has from someone else when it comes to networking. Relations, both personal and professional, are forged face-to-face and it is at that moment that people are present when the delivery of a business card has a powerful effect. Nobody will reject your business card.

2. Ease of contact. In a professional meeting or a conference where several professionals meet, contacts are created. In these situations and when you want to lengthen the communication in time and space with one another, it is ideal to deliver a business card, since it is not the right time to provide a web address or a Linkedin profile. The business card is the one that triumphs in these situations because it is more direct and faster.

3. Improve the professional image. The business cards help to improve the brand image of any company or professional. When we are in a professional meeting and there is an exchange of business cards between professionals and there is someone who does not have an unprofessional image and can even take away prestige. Avoiding this situation is an obligation on the part of the companies.

These three characteristics are what have made the business or presentation cards continue to be a key element in professional environments. However, not all business cards are the same or well designed, which is essential to generate the positive impact we want. Therefore, when designing a business card we must take into account some keys, as we can see in this blog and that we summarize below:

1. Personal card vs Business card. Depending on the type of card, the information contained in it must be different. Thus, in the first, you must include the name, profession, address, mobile and email. In addition, if you have them, it is also convenient to include a professional contact network or a website. It is even recommended to enter a photo. For its part, the company card must include the name and logo of the same, along with its corporate colors. In addition to the contact information, it is also convenient to include a slogan that identifies the company. In the event that the company card is personalized for a worker, his position must be included.

2. Use the right paper. It is convenient to use a paper of certain thickness and quality so that the card does not break easily. The paper can be rough, shiny, transparent and can even have different finishes. Nowadays, digital printing offers excellent quality at very low prices.

3. The shape and size of the card. A card can have multiple forms. There is no better or worse. There are round, square, rectangular ... In this aspect, the only advisable thing is that the measures allow the card to be easily inserted into a portfolio.