Top Tips to Launch Your Online Store

Starting an online business portal is not a big deal nowadays if you have some basic knowledge regarding a website. However, to run it on profits one has to follow some strategies rather than going blindly towards OpenCart development services. If you take one wrong step, then it is very hard to recover.

So follow these strategies to lead your online store to profits.

Establish landing pages

Landing pages are required in your early stages of your online store. Before fully establishing your store, landing pages are the source of getting your products to the audience. There are tools available for different type of products.

Get Google Analytics

Google analytics provide good insights of your visitors. So Google analytics play a vital role for you from the beginning day. To make use of Google Analytics, follow these steps:

Create Google Analytics for your business store.
Connect your business account to this.
Activate ecommerce tracking.
Set up funnels and goals related details.

Make your website more professional to get attention from your group of audience.

Perform Keyword Research

Before getting started with your online store, make sure to perform keyword research. Keyword research plays a vital role in SEO (Search Engine Optimization).

Choosing the right keyword helps search engines like Google, Bing, Yahoo and others to know more about your product and services. While users search for those keywords, the search engine provides the best product they are searching for in as top results.

Build Your Store

Now that you are set with the most vital essentials for your online store, it is now the time to build your empire online. Make sure give ample time to build it perfectly to reach the correct audience.

Consider these things before establishing your store

Choose the best suitable theme related to your product.
Design your store properly
Photograph your products carefully.
Describe the products clearly using relevant keywords
Add relevant apps to enable all your users to all platforms

Key points in these are product photography and description. Make sure each and every point regarding the product is described in the product description. Use promising and ranking keywords after researching them in Google or similar tools.

The image should be of different angles of the product. Make sure each side of the product is viewable through your photographs.

Work on KPI’s

To take your store forward, it is said to be a mandatory task to Key Performance Indicators. To keep you on focus and let you in track, defining the key metrics is important for your business.

Regardless of your product, there are several factors to track your online business.

Sales KPI’s

Average margin
Mean order size
Sales on monthly basis
Shopping cart abandonment rate
Conversion of rates

Marketing KPI’s

Traffic for your site
Time one spend on your site
Page views per visit
Referrals and traffic source
Newsletter subscriptions
Social media followers

Shipping Strategy

Shipping can be a very important to deliver your order on time. It can be a problem if you lose track of your details. So make sure to keep an eye on it.

Consider these points before opting for a provider
Shipping carriers to use
Shipping cost and time
Package options

Settling Launch Strategy and Promotion
You are almost set with the essentials for your online store business. It is the time to promote your site with better strategies. Based on how you would like to get profit, launch your website with promotions the targeted audience need.

Be it be some percentage off, free shipping and cash back or whatever you find will help your online portal. Make sure the promotion reaches targeted audience effectively for successful conversions.

Launch your Online Business Store

Your excitement reaches to peak stage during this process. After launching your online business store, make sure you are very active initially.

Set your social networks

Social media is necessary these days to promote your store in a better way to earn profits. Before going live on social media make sure the name of your store is catchy and easy to remember. Also, this must be related to your products. Go for widely used social media website like Facebook, Twitter, Google, YouTube, Pinterest, Instagram, Snapchat. Promoting the products is a key way for certain success.

Make your profile appealing on these websites. It must be related to your products on your store. Also, your presence on social media should be consistent you’re your online assets like company website. So use similar themes and designs in all of them.

Obtain Email marketing

Email marketing is a great strategy to promote your products. It is one of the most effective marketing methods. Choose the email provider which helps you grow more related to your products.

Make sure you create good templates, welcome emails and prepare your email marketing campaigns and shopping cart deserting emails.

It may take some time to reach the masses; it’s quite common. Don’t rely on single and blind strategies for OpenCart development services. Evolve your own strategies to reach the targeted visitors. Always keep track on your analytics to grow more.

Author's Bio: 

Ritesh Patil is the co-founder of Mobisoft Infotech that helps startups and enterprises in mobile technology. He loves technology, especially mobile technology. He’s an avid blogger and writes on mobile application. He works in a leading app development company with skilled app developers that has developed innovative mobile applications across various fields such as Finance, Insurance, Health, Entertainment, Productivity, Social Causes, Education and many more and has bagged numerous awards for the same.