The concept of design plays a pivotal role in the day-to-day lives of people. A good design could be in the form of a well-crafted porcelain bowl, attractive sneakers or even a beautiful coffee mug!

As the design is used in almost every aspect of our lives, companies from various domains are now putting emphasis on recruiting good designers. They want designing professionals who understand people and their preferences. This kind of in-depth understanding can help them come up with ideas to make products. But, where do designers get the aptitude for generating such ideas? By studying the Bachelor of Design (B. Des) course in a designing college.

B.Des is a 4-year undergraduate course that harnesses the creative potential of the students and helps them contribute to the highly dynamic and competitive world of design. It offers different specialisations. Let’s have a look.

1. Industrial Design

B.Des in Industrial design is the study of designing technological products that solve real-time problems. Designers not only work on the appearance of the product, but also on its functioning and its user experience. It is a result of learning skills like hand-eye coordination, visualisation and articulation, which is an integral part of industrial design. If students are eager to innovate a customer-friendly product, service or experience, they should start looking for industrial design courses in India.

2. Fashion designing

Owing to its popularity, B.Des in fashion designing is the most sought-after course amongst designing aspirants. The programme trains students about fashion apparel design, understanding of textiles, ornamentation techniques, garment construction, and more. It also teaches students how to channelise their creativity towards a meaningful design. Here, students are offered industry training and hands-on experience with reputed fashion designers.

So, if designing students wish to follow the footsteps of a Manish Malhotra or Masaba Gupta, they should enrol themselves in the fashion designing courses in Pune or elsewhere.

3. Communication design

B.Des in communication designing teaches students about creating graphic designs for social and other media channels. While aesthetics is one part of creating the graphics, the other part is relating it to the audience. The graphic design can resonate with the viewers by depicting elements which are tailored for a particular region or demographic. The areas that come under communication designing are Design Planning, Dynamic Information Design, Interactive Multimedia, Graphic Design, Video Film Design, Animation Film Design, and User Experience Design.

These are some of the specialisations designing students can pursue. These specialisations are highly respected in the market and the students that graduate in these programmes can get recruited by top companies in the industry.

Author's Bio: 

To inculcate the spirit of 'Vasudhaiva Kutumbakam' (The world is one family)
To contribute towards knowledge generation and dissemination
To promote ethical and value-based learning
To foster the spirit of national development
To inculcate cross cultural sensitization