When it comes to making an info-product, there are 2 types of tactics to choose from. You can either be creative or innovative. Creative means, you examine the market and come up with a good solution.

In other words, using your brain to think of how your info-product can solve the existing problem of what the market is having. Let us say, you know that people have a problem with writing articles, then you come with something like a rewriter software.

Or, if you know that a number of people are trying to prepare their joint venture's details, you can generate a joint venture profile software. Essentially, you'll be the first individual to sell in the market. Make sense?

Although if you want to lower your risk of failing and earn money faster, I'll opt to be an innovator. Study the existing products available to fill the demand of a market. Look how good the sales volume is. Then, I'll be an innovator to offer improved solution or tap on the existing opportunity.

Not sure what this means?

Let me explain ...

You may have noticed that there are a number sales letter generator in the market, this is because of the innovative marketers that are creating them. PayDotCom, a relatively new company, is one more example of an innovator market that gives the same service as Clickbank.com

PayDotCom was create after the company Clickbank.com was created Clickbank.com was the first website that provides credit card processing service with built-in affiliate tracking program for online marketers to use. At present, there are new innovative marketers that have presented an affiliate tracking tool that can be incorporated with other credit card processors like Paypal.com, 2checkout, authorize.net, and so on.

Innovative marketing doesn't limit to duplicating what is successful and trying to be better, bigger or cheaper. That's a very narrow observation on how to earn money which will eventually fail. Just by adding these 2 added ingredients in it, you'll change the whole profit model:

1. Looking for an angle

Finding an angle means positioning yourself different from those who made it first. Take for instance, Clickbank.com is a success. Nevertheless other affiliate tracking tools that did not have a built-in credit card processor were very successful as well by joining with third party credit card company. PayDotCom is also another good example of this for they solve the core problem.

2. Complimenting with the pioneer

Make an info-product that can ride on the existing successful market. Let's take Clickbank.com as a model for discussion purpose. There are lots of new tools invented to enhance the ease of using Clickbank.

Examples are: Software to handle your Clickbank.com affiliates; Software to extract your Clickbank sales report into a Microsoft Excel file; Software to make Clickbank.com search engine tool that is incorporated with Clickbank ID;Video tutorials on how to put-up Clickbank.com account; and countless more.

Check out what's happening on the internet.Decide whether you want to become a creative or innovative marketer. Then, TAKE ACTION!

Author's Bio: 

Go to information products to sell for more info.

To find out more about how to make money online and to get limited time free video training, visit how to sell information online