In the current dynamic corporate setting, an organization's sales and marketing strategies play a critical role in determining its success. Task coordination and effective time management are key components of this system.

A simple, all-in-one platform for marketing automation, Dynamics 365 for Marketing enhances communication and creates lead nurturing client journeys. The integration of analytics and artificial intelligence with other Dynamics 365 suite capabilities, such as sales, teams, customer insights, and other products.

It enables you to make choices more rapidly and effectively. It is a flexible tool that is frequently used for appointment and meeting scheduling. Below, you can see the reasons why you need the Dynamics 365 calendar for marketing:

Easy multi-channel marketing

With an easy-to-use drag-and-drop layout, you can easily target your campaign based on consumer preferences. With a multi-channel campaign, you can target your audience based on their interests whether you are creating a landing page, a polished email, or a social media campaign. 

With a few clicks, you can integrate your social network presence, customize landing pages, forms, and websites, and reuse content blocks and videos. The Dynamics 365 calendar offers all the components required for social media management that is more effective.

Fully configurable

Only some people want to work with default settings. Allowing users to select their preferred calendar view or colors can suit everyone's preferences. This calendar is fully configurable. In the view, color, entities, task, or meeting colors, the user can configure all those things by themselves. The ones that suit them the best can be selected.

Additionally, you can categorize appointments based on their nature, such as client meetings, internal team discussions, or marketing presentations. This categorization makes it easier to track and manage your time effectively.

Fostering Leads

The primary goal of any marketing campaign is to produce leads. The Dynamics 365 calendar for marketing has robust lead management features that make it easier to track, score, and nurture leads. 

In addition, it creates the customer journey, in which prospects are found using predefined standards such as registrations for webinars, website visits, social media engagements, and email exchanges. 

The automated lead scoring system qualifies these leads and then assesses them based on sales readiness. Dashboards that may be customized to display a lead's age, interactions, and pipeline status are used to illustrate lead lifecycles. Monitoring and lead conversion are improved and made simpler.

Marketing campaign scheduling

For marketing teams, Dynamics 365 Calendar is an invaluable tool. It lets you plan the best times to send out email blasts, social media postings, and marketing campaigns. You can segment your target market and deliver tailored marketing messages at the appropriate time with integrated consumer data.

Your marketing efforts will be consistent and well-timed if you can plan your operations ahead of time. You may effectively design and carry out ads by accounting for various time zones and consumer behaviors.

Easy task management

The Dynamics 365 calendar makes it easier to set up meetings and assign tasks. All of the jobs are displayed due to this functionality. Since the calendar is connected to the CRM and pulls entities from it, you don't need to add the activity manually. 

Assigning a job or setting up a meeting is made simpler by the drag-and-drop functionality. To reschedule, drag the work or meeting to the desired time frame. It saves you from having to enter the data twice. With the calendar plugin, there is also no danger of scheduling overlap.

Streamlined appointment scheduling

Appointment scheduling efficiency is essential for marketing and sales teams equally. You may make appointments straight from Dynamics 365 Calendar, which streamlines the procedure. 

To ensure meetings go well, you can easily schedule client appointments, check the availability of your team members, and set up automatic reminders.

Parting words

Hopefully, you will learn why you need Dynamics 365 calendar for marketing. The Dynamics 365 Calendar is an effective tool that can greatly improve the effectiveness of your marketing and sales initiatives. 

Your teams may increase customer satisfaction, interact more easily, and streamline processes by making better use of Dynamics 365 Calendar.

Author's Bio: 

Mr. Maulik Shah is the founder & CEO of AppJetty, a digital software products store specializing in extensions, plugins and apps for host of software platforms like Magento, WordPress, SugarCRM, SuiteCRM, Odoo, Dynamics CRM, etc.