SEO in Pittsburgh - Search Industry Terms Bl-Co

In SEO in Pittsburgh - Search Industry Terms A-Ba, explanations for common search engine/internet marketing terms and jargon were provided. This included affiliate marketing, analytics, anchor text, article syndication and backlinking – all of which are critical to ensuring that your business captures its share of the organic search market for terms related to your products or services. However, this field is vast and there is a great deal of jargon that gets tossed around arbitrarily. Understanding of these terms is crucial to capitalize on the search traffic for terms related to what you do.

*The Opposite of White-Hat SEO

This word (begins with B, rhymes with "slack") is a set of tactics that some people in the search industry utilize to rank a website or webpage high in the SERP. However these strategies are categorically frowned upon and even outright banned by the most important search engines like Google, Yahoo and Bing. These strategies include forum and social media spam posting, spamming email accounts with affiliate or other offers, disguising text in the background of a page, using misleading redirects or installing spyware to track or otherwise collect data on your web traffic that is considered protected information.

Some of these tactics are extremely effective – for very short periods of time. Eventually the search engines discover these types of spam and deception, however, and when they do they take swift and aggressive action, up to and including completely removing your website from its index. While this won't completely destroy your website, it will eliminate the chance that anyone will find your site via organic searches.

B-Hat techniques are important to understand because some search marketers will use them without alerting the business owner, which means that a normally scrupulous business person can be made to seem like a spammer by proxy as a result of what their webmaster or search marketer is doing. Therefore, only work with a reputable SEO in Pittsburgh company.

*Bots

A bot refers to a software program that is designed to automate certain tasks. In the search industry this commonly refers to a search bot or spider, which scours the web for new information and catalogues it according to a predetermined metric.

Bots can also refer to software programs that distribute or syndicate articles or press releases, or bots that submits sites to directories and listing services. Bots can be programmed to perform almost any task that you would normally do online, and can be developed for surprisingly little money by outsourcing to offshore developers.

*Page or Site Bounce Rate

If a user arrives at your page and then leaves your domain without digging deeper into any other pages, your bounce rate is considered to be 100% for that visit. The higher your bounce rate, the less likely it is – according to the search engines – that the user found what they were looking for on your site. This is an important measurement and one that can greatly affect your SEO efforts, so it's critical to ensure that your web pages seek to convert or draw in your traffic to deeper pages.

*Content

This can refer to anything on your website that offers information or value of some type to visitors, including web pages, blogs, articles, posts, videos, music, graphics, pictures, downloads, files – essentially anything can be considered content. The more high quality content you have, the better.

If you're looking for SEO in Pittsburgh and you need to make sure things are done right the first time, then please use the links below to get professional services right now. Otherwise, please continue with the next article in this series.

Get SEO in Pittsburgh now.

Click here for a free professional consultation: Pittsburgh SEO.