***Research the Company Before Your Next Interview

With today’s high unemployment, finding a job and then landing the position is a difficult process. While you may think you are perfect for the job, there are many other candidates who feel the same way about themselves. There is no question that your competition is fierce.

Being able to answer the questions asked during the interview, having good communication skills, and displaying confidence in your demeanor and delivery are strengths you cannot ignore. And, some of the other candidates will possess those qualities as well.

What can you do to stand out from the crowd in this situation? Gain as much as knowledge as you can about the firm to which you are applying. Research them. Learn about their history and their executive staff. Look for press releases and any other pertinent news items about the company. Know their products and google their ratings. See what others are saying about this business.

Obviously you cannot learn everything about them; but, if you have a basic knowledge about the company who is offering an interview, you will be surprised at how much more effective you can be during that ever important first meeting.

Do I suggest you discuss with them your prospective boss’ personal life? Absolutely not. If, however, you can find information in which others talk well of the company, you can possibly add that knowledge in answering a question. You would be surprised at how much easier it will be to respond if you have some data on the firm. Being able to remark about a new product they have just released, for example, will speak well of you. It says to them that you have done your homework. Trust me, employers are looking for people who are motivated to go that extra mile. Why wouldn’t they be?

While they are not expecting you to have an in depth knowledge of their business (and would probably be concerned if you did), being able to offer information that you have learned will be to your benefit and theirs as well. Be exacting in where and what you research. By and large, you will be better off sticking with news and reputable links.

By all means, practice your presentation skills in mock interview sessions, but don’t ignore the value of gaining insight into the company who holds your future in their hands. Will they hire you or another qualified candidate? Arm yourself well and make their decision that much easier.