In today’s world, humans are making great strides toward saving wildlife and the forests in which they live. In an effort to educate and promote environmental awareness, humans need to utilize eco-friendly products that ensure the protection of rain forest deforestation. A universal effort to protect our forests has lead the FSC (Forest Stewardship Council) to provide certification to products and company's who operate to protect one of our world's most delicate eco-systems.

Using eco-friendly product can be effective in promoting environmental awareness. These FSC certified products are backed by the manufacturer’s dedication to the environment. Non-profit organizations oversee the certification process. Preservationist’s goals are to utilize wood from a managed forest, rather than wood from endangered forests, which can eliminate many species of animals and plant life.

A great way to encourage environmental awareness is to embrace industries such as education and building. Through these industries, knowledge will engage a younger generation to become concerned in the preservation of the rain forests. As people become more knowledgeable and aware of the threats to the environment, they begin to take action.

Within the education arena, teachers are a primary focal point in marketing Earth friendly pencils. Graphite #2 pencils consist of affordable pricing and the packaging of these pencils consists of a unique design and is made from recycled paper. The individual pencils can be engraved with a name and make great gifts. Teachers can promote the purchasing and use of these pencils and the importance of saving the environment. As students grow, they become adults that realize the necessity to protect the natural environment.

An industry that can create a significant impact on our resources is the building industry. National building supply centers promote environmental awareness through the ability to trace the origin of wood from the best-managed forests. As they teach their customers about preservation through the use of offering a straightforward product such as a carpenter pencil, a whole new generation of workers in this industry will pass down this knowledge to others.

Educating and promoting environmental awareness provides new generations the knowledge needed to preserve animals living in endangered areas of the world. In the Amazon forest, Goeldi monkey habitats are in danger, while in the forests of Borneo, the Golden Lion Tamarind is among the species that are threatened. In Africa, the Gorillas are also in dire need of protection. Consumers who purchase and use FSC Certified Pencils illustrate the importance of human awareness and contribute in saving our rainforests.