Running a retail business is no mean task. Given the countless things a retail business must deal with daily, it is only fair they would seek out solutions and technology-driven tools that can aid them in their endeavors. Of course, the market also has taken note of this growing requirement and promptly offered up various tools that can help retailers in numerous ways. During this group of advanced solutions aimed at easing retail processes, predictive analytics is quickly gaining quite a bit of traction and rather quickly at that. This is not surprising, especially when considering the abundance of data created across retail operations every day.

Of course, this data holds much value as long as you know how to glean value out of it. One of the most popular ways to do that is with predictive analytics, which is basically when one uses historical data to foretell trends, project growth, etc. Now, what purpose does such information and insights serve? Plenty - they can be used to gain an edge over their contemporaries in the market, grow their business, achieve efficiency in processes, and so much more. Now, let’s look at some of the other important use cases of predictive analytics in the retail industry.

  1. Behaviour analytics: Predictive analytics uses data sourced from a wide variety of sources -- this includes e-commerce websites, social media platforms, mobile apps, etc. In turn, this data is used to achieve insights about purchase motivation, buying patterns, preferred channel for purchase, etc. Such deep insights about customer behavior are critical for improving acquisition rates, conversion rates, achieving better sales, and more.
  2. Customer journey analytics: We live in a highly digital age, where everything is online, including an abundance of information. This means customers now have access to all sorts of data, which has caused them to expect retailers quite a bit. Businesses need to take a deep dive into customers’ profiles and their engagement histories. These insights are then used to help deliver seamless and high-quality experiences to customers at every step of their journey.
  3. Improved inventory management: More often than not, retailers find themselves struggling quite a bit with inventory, supply chain, logistics, etc. With predictive analytics, retailers can validate - items in demand, plan when is the ideal time to store them, action upon what items can be done away with, items running out of stock, etc. These insights can be used to eliminate inefficiencies across processes and improve performance and cut down costs.

It is abundantly clear to see that predictive analytics brings forth plenty of benefits for any retail business that cares to embrace it. So, what are you waiting for? Go find an expert vendor for data and analytics services and get started on integrating it into your business ASAP.

Author's Bio: 

Kaushal Shah manages digital marketing communications for the enterprise technology services provided by Rishabh Software.