Post Card Printing: Offset vs. Digital

One of the most important decisions when getting postcards printed is whether to have them printed using a digital press or offset press. Both digital and offset printing have their advantages and drawbacks. Printing consultants at Documedia’s postcard printing services say that when choosing the printing technique one must give close thought to the scope of the project. Here in this article we will take a close look at both these postcard printing techniques to help you make an informed decision.

Offset Postcard Printing: Earlier offset printing was the only option available for high quality postcards. In this process, a metal plate is used to transfer the design onto a rubber pad which then rolls over the paper as it comes into the press. Ink, water and oil are used to transfer the design onto paper. Printing experts at Documedia’s post card printing services say that offset printing for postcards is a great option as it is highly economical for large runs and provides high quality prints. However, as the setup costs are high, offset printing is not economical for short runs. Also, offset printing more often than not requires two to three passes through the press.

Digital Postcard Printing: According to printing experts at Documedia, digital printing for postcards is a great choice for short run jobs. This is because of the low setup costs. Also, as digital printing requires just a single pass through the press the printing job can be turned around quite quickly. However, digital printing can prove to be very expensive for high volume jobs. Options regarding paper are also fewer.

Thinking about getting postcards printed? Make sure you contact Documedia’s post card printing services. As one of the leaders in the printing industry, they can provide you with high quality print solutions for your corporate promotional campaign right from postcards and flyers to banners and catalogues.