Pehchan Music | Founder | Rahul Singhal

We all know social media has become a crucial platform for promotion of one’s talent and skills. Many people use this platform to influence a wide audience and get their message across seamlessly. Although, like any other public platform or forum, YouTube is also governed with some policies, rules, and regulations.

Pehchan Music(his YouTube channel) was a backroom idea and a necessity felt by the Founder, Rahul Singhal. He was passionate about music production from his childhood and had a quick eye for the good content. He always felt that there is an urgent need of supporting independent artists in the country and believes that every artist should publish their music with their name on it. Since the foundation of Pehchan Music, Rahul has been working tirelessly and has played a key role in the success of many artists to make it big in the industry.

In an exclusive interview with Insights Success a business journal , Rahul shares the dynamics of handling a YouTube channel and what it takes to be relevant in this digital age. Below are the highlights of the interview:

Kindly tell our readers about your renowned channel and its journey since inception.

Pehchan Music was created in 2016 with an aim to promote underground artists and give them an identity they deserve. Through these years, our team has nurtured music talents across India and given them a platform to prosper. We can proudly claim that artists with whom we have worked with like Rahul Jain, Stebin Ben, Vicky Singh, Piyush Shankar and many more have successfully managed to make it big in the industry. With the amount of praise and love received from our audience, we have been able to reach a milestone of 5 Million subscribers on our Youtube channel.

Tell us about your daily operations and the process your team must undergo to create a new video or other content.

We at Pehchan Music, believe in our artist. We do not force our artists to alter their music according to the environment, that’s one of the reasons why many of our artists decided to partner with us. We generally work on two models where we are receiving thousands of musicvideos/audio per day from various artists around the country and our content team tries to listen and respond to them as soon as possible. If we like a song, we directly contact the artist and discuss plans to release through our network and another one where we are curating content with our existing artist where our inhouse content team is involved in creating and improving the overall production quality of our audio and visual content.

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