If you want to work as an SEO executive, then your main target would be to optimize the websites and bring in more traffic. To do this you need to take up seo training in Kolkata which will teach you the essentials of search engine optimization and promotion. Using these methodologies you will be able to work at a company that wants to grow its business on the web.

The first and foremost mantra of optimization is to check the website for its speed and consistency. You, as an SEO will need to test the website to see if the images are well optimized, i.e. if their sizes are reduced. As we know that the lower their images, the faster will be the load time of the website. On the other hand, minifying the CSS and Javascript of a website helps a lot in optimizing the website.

The next part deals with the optimization of the titles, description and in fact all the meta tags that make the website discoverable to the search engine. At many times the web designers are not able to properly put the titles and descriptions. You have to check out so that the website can be crawled by any search engine.

As we all know that social media plays an important role in promoting the website. Thus, you will need to campaign a lot on the social media to gain the visitors and build a reputation. There are many ways in which you can do so. The main procedure is to post content on the social media platforms to create user engagement. It is an important part of reputation building. Added to this the more traffic you draw from the social media, the better is the ranking of the websites.

As a Search Engine Optimizer, you need to create backlinks. You have to post about your website at other platforms, especially at social bookmarking sites. These bookmarking websites are nothing but a library of links / URLs which users all over the world view and visit. This not only gains a good visitor to your website but also builds a reputation. If you take up seo training in Kolkata you will be able to expand your knowledge on these aspects.

To grow your website and carry it out on the world, you need to develop a good authority of the website. This means content. If your website has meaningful content then no doubt your website will gain a good reputation and come to ranking at a faster rate.

The recent algorithm changes of search engines like Google gives more priority to content for building a good reputation. With text, there should be a good amount of images and if possible videos too. Creative content always makes a good impression on all people too.

While optimizing the websites you need to keep in mind that it takes time to achieve ranking for the websites. For that, however, it is important to take up seo training in Kolkata and that too from a good institute that offers career-oriented courses to its students along with 100% placement support.

Author's Bio: 

Laxmon Gope is a reputed search engine optimizer of Institute of International Training. The seo training in Kolkata that he provides pave a path to a good career for all the students who want to work in this growing industry.