Music to my ears

To celebrate the distinctly different sound of its evocative new five-cylinder engine and To mark the launch of the new Audi TT RS, Audi has released a very special music track which is a very special music track created entirely from sounds recorded on the move in the new flagship 340PS sports car.

The music track captured many high notes hit the sonorous new engine, although the forefront of technology has a rich, deep tonal repertoire across its rev range that is reminiscent of the World Rally Championship-winning Quattros of the Eighties.

The track entitled "The Five Cylinder" was conceived by agency Bartle Bogle Hegarty, Audi UK's advertising partner since 1982, composed by musician Neil Barnes, one half of electronic music legends Leftfield, and Nic Rapaccioli, a DJ also involved with the band.

Recording the car performing different manoeuvres, the engineers were able to capture sounds that mirror effects and instruments found in electronic music. The sound of the used Audi TT in East London at different speeds created the melodic tunes of the track, which brings to life the sound of the engine in a dynamic and punchy composition.

Peter Duffy, Audi UK Head of Marketing said, "Audi is all about innovation through advanced technology. The opportunity to create content that is Vorsprung durch Technik in itself is something we're very excited about."

The Audi campaign also features a press advert, art directed to look like an album cover, it’s currently running in motoring magazines where it directs readers to the Audi UK web site and to a mobile site to download the track.