Marketing for Real Estate – Simple Ways to Increase Your Website Leads

Before rushing into marketing for real estate campaign, stop and consider the key elements you need to include and set clear goals. Identifying and prioritizing the key areas that will help you personally, in your area and for the type of homes you are selling, will prevent you from wasting time on irrelevant ideas.
Number one on your list should be how best to present yourself and your services to prospective clients through public relations and direct marketing.

Website marketing.

You need a highly professional website that will impress visitors and convince them of your expertise. An amateurish website, without effective persuasive writing, professional insight and local real estate market analysis will be a waste of money in marketing for real estate terms.
You do not necessarily have to hire a real estate marketing company to oversee your website, but you should definitely consult a professional web content writer for help in communicating your message succinctly.
Many people believe that the more they write, the more impressive their message will seem to be and they could not be more wrong. Concise, informative and persuasive writing projects an image of well-organized efficiency, closely focused on the needs of prospective clients.

Be original.

Do not include clichés in any of your marketing material, because it will have the same effect as tattooing ‘Generic real estate agent’ on your forehead! General phrases like ‘excellent service’, ‘total commitment’ and the worst cliché ‘I will give 110% attention to . . .’ will never compete with intelligent, detailed information.
Originality is essential to attract attention and provoke interest. Future clients take a closer look and this provides an opportunity for you to do some specific marketing for real estate properties you want to sell.
Imagine you are a homeowner ready to sell or rent out a property in a buyer’s market and having to sift through several real estate post cards and flyers each week. How would you decide which apartment rental companies or real estate agents to choose?

-Would you go for the real estate agent/apartment leasing agents whose publicity is full of ‘My philosophy is . . .’ and ‘In my career I have achieved . . .’?

-Or would you choose a flyer that focuses on the challenges of renting/selling in a buyer’s market and offers practical advice on how to overcome the difficulties?

Be specific.

Make your marketing for real estate into an efficient lead generator by focusing on the concerns of the client, not on yourself. Emphasize that you have a full understanding of the problems and that you can offer specific strategies to deal with them.
Be concise and make your real estate office or website the first place people go to for relevant, useful, up-to-date information - and then you will understand how to create effective marketing for real estate!

The Marketing Directors
New York 212 826 8822
Atlanta 404 607 0444