The Importance of Article Marketing

From some surveys done in internet marketing and home based businesses, it was found that most internet marketers who have been successful to some extent in their internet businesses have never failed in doing article marketing.
It is now a fact that article marketing has been recognised for many years for its effective search engine results. For people who make money working from home online for their home based businesses, getting traffic to their websites or blogs is an important factor to be successful.

Therefore one of the best ways to drive traffic to your website is by writing articles. Getting your own articles written, distributed and published on the Internet is one of the very best Internet marketing techniques in existence.

But as more and more internet marketers are into writing articles to drive traffic to their websites or blogs, it is prudent to ensure that yours are effectively working for you. Understanding the process of article marketing and its role in online Internet business is necessary in order to be successful.

So how does article marketing work? The next question is how can you ensure that your articles will reach the maximum amount of potential web visitors?

For article marketing on the Internet, articles written with between 400-700 words would suffice. It goes without saying that your articles must be relevant to your Internet business. Hence topic of your articles should be related to: "working at home", "home based business", "Internet marketing", "making money online", "promoting a website", “make money working from home”, etc.

Next, you will need to submit your articles. The best place to submit your articles are Article Directories. Many publishers of websites, blogs, and ezines visit the sites of these Directories.

However, depending on the directories, some will publish immediately while others may take a few days to a week to approve for publishing. When your content is accepted and published, it can be easily be accessed by hundreds or even thousands of people all over the world. Hence your articles will be quickly exposed to people who have a large amount of traffic.

Your article will then be crawled by the search engines spiders and you will begin to see visitors coming into your websites or blogs. When you have more articles submitted to directories, more links will be created which will benefit your ranking in search engine significantly. Your articles will then start working as a free advertisement for you forever. And you do not have to pay even a dime for such advertising space. You will continue to enjoy free traffic driven to your website for a long, long time!

How to maximize results from article marketing? When writing your content, make sure you have carefully selected the right keywords which relate to what you are writing. When submitting the article for publishing, an appropriate category must be chosen that best suits your niche of your blog or website.

Over sometime, your articles may be picked up and published on your readers’ own websites or blogs. This means that your contents are being featured via other avenues. Once you have become an author of an article containing quality content, you become an instant authority. When visitors locate and read your article they would obtain some useful information from it. As a result they would most probably appreciate you. When appreciation turns into trust, it is very likely that they would click the link in your article resource box to visit your websites to get more information. The "resource box" is a special space at the end of your article allocated for a short description of the author with the all important URLs of his websites.

You do not need to be very good in writing as long as you can convey your messages across in simple easy to understand English. If you are not comfortable writing your own articles or if you find it too much a hassle especially when you are new to this business or if you do not fancy pre-written articles due to lack of originality, you could use an article ghost writing service such as Just Articles to put your own ideas into writing.

Although there are many ways to build more links to your websites article marketing is still the best way to do it and it remains one of the most popular methods among those who are making money working from home from their online home based businesses.

Copyright © 2009 John Woon (Sung-Liang)
http://www.johnwoon.com