One of our mentors is always reminding us that we need to "let go of something of a lower nature to get something of a higher nature." And though this makes sense on an intellectual level, it can be challenging to remember that in the moment of needing to let go.

For example perhaps you have a partnership, a relationship, a house, a client, a team member, a job, etc. that is no longer serving you. It is keeping you from growing, but it feels impossible to "let it go."

What's happening is our ego - the reptilian brain - can be so caught up in limited thinking and fear of change, that it won't allow us even for a second to contemplate letting go of anything - until it can see, taste, touch, smell and hear, with absolute certainty, what the outcome will be and that it will be "safe" there.

This worked really great for us w hen we were living in caves. It truly kept us safe - it kept us alive and allowed humanity to evolve to the point it is today.

And it's important to remember that the number one Universal Law is that Life is in a constant state of expansion. This means if we are not expanding and growing, we are contracting and dying.

However, to our ego, the thought of expansion, growth and change equals danger and death. So this deeply embedded need to stay "safe and sound" can actually destroy our business (and our life).

You see, the ego wants to "hold on" to what it has, but as long as we are holding on we cannot open up to the greater experience which is trying to come into our business and our life.

Imagine you have a quarter in your hand. Now make a tight fist. Now imagine you are trying to receive a hundred dollar bill someone is trying to hand you - without opening up your fist. See, it's really difficult, if not, impossible to receive it. Now imagine your hand opening up, letting go of the tension of your fist around the coin. Now you can easily receive the hundred dollar bill.

It is when we have the courage to let go of the lesser - that which no longer serves us - that we can step into the greater and grow into our greatness.

Your Authentic Assignment

Where in your life and business are you holding on to the lesser and not making room for the greater? Another way to ask this is what are you tolerating in your life?

Is it where you are living? Is it your office? Is it a client you need to release? Is it a business partner you need to move away from? Is it a relationship that no longer serves you? Is it a job you're still in?

Begin to look at where you are "holding on" and holding yourself back. Begin today to create a plan to change, grow and expand and then begin taking action on that plan.

Remember, you need to let go of the lesser, so you receive the greater and live in the abundance and joy you deserve!

If your business is not where you want it to be this year, schedule a complimentary Strategy session with Paige and Brian. We will discuss your business and show you ways you can begin to attract more clients right now, while staying in integrity with who you are.

Author's Bio: 

We would like to invite you to visit www.AuthenticMarketingMadeEasy.com for free tips, tools, articles and to download your F.R.E.E. Special Report: "The 3 Secrets to Getting New Clients without Spending a Dime".

Putting into action the very system and principles they teach, Paige Stapleton and Brian Stark left careers that were leaving them feeling small and unfulfilled and followed their bliss! Now, as founders of Authentic Marketing Made Easy™, and The Authentic Marketing System™, they have created a life they love helping healers, practitioners, coaches and other small business owners learn the simple and authentic way to market and grow their service-based businesses, so they can attract more clients and make more money, while staying in integrity with their passion and purpose.