These days, there’s an app for absolutely everything. Spotify for music, Strava for tracking daily exercise and even apps like Sleepio to track sleeping patterns. Awesome right? Wrong.


We’ve got an arsenal of tools, platforms, add ons and services to help us manage tasks and increase productivity. In theory, these will help us grow our business. Ironically, what we’re now actually suffering from is a tech overload.

Every day people spend more time switching between apps, platforms, and databases to complete daily tasks, share and analyze information. Not to mention the time spent trying to remember or locate login details and passwords.

This constant switching can also slow down our cognitive processing ability and negatively impact our focus and productivity. Not exactly ideal for growing a business.

A study revealed that a significant portion of employee frustrations stemmed from misplaced information in the workplace.


What do we really need? Integration.

Businesses are struggling to become data-driven. With so many tools and platforms in our daily lives, we have access to more data than we know what to do with. In a data-driven world, different teams rely more and more on each other to share insights that could impact how they operate. The problem is accessing and sharing relevant data across teams can be a pain.

Integration focused tools are the key to saving time. Instead of adding more tools to the mix, the answer is tying them together through integration. Tools like Zapier and IFTTT and Aerialscoop will dominate because the purpose of these services is not to be a stand-alone tool but to help people do more with less by integrating all the functions of the tools they use.


The truth is, the more tools you use, the harder it is to manage them and actually make use of the data. Which is why integrating tools and platforms is essential to saving your employees time so that they can focus on their daily tasks and grow your business.

For example, instead of an accounting executive manually aggregating and exporting expense data to the sales team every month, they can set up a zap to automatically compile and share the information directly on the sales team Slack channel. This has two benefits:

It saves valuable time that the sales team could use selling your product.

The more integrated our tools are the more data-driven our teams will become.

Integrating, not only devices but also tasks and data is more important than ever. Maybe it’s time decluttered your overpacked digital lives and finds your productive happy place with the power of integration.

Author's Bio: 

Growth marketer that specialises in helping startups create and execute a growth strategy to generate more leads and increase customer acquisition and retention.