What is Marketing?
Before you learn Digital Marketing, it’s important to understand what is marketing.

Marketing is not about promotion or advertising only. Marketing is a complex topic or a concept which is used to make a comprehensive plan of action to generate leads, increase sales, increase brand awareness or acquire more customers.
Marketing plays a major role in creating awareness about a business, increasing customer base, growing sales and building brand. Marketing is one of the most important parts of any business and without effective marketing, growing business becomes almost impossible.

What is Digital Marketing?

Digital Marketing or Online Marketing is a process of marketing, advertising, and selling products or services by using the digital medium such as the internet, website, blogs, social media platforms, video marketing, mobile marketing, email marketing, content marketing and etc…
Basically, digital marketing is term used for the combination of various digital marketing techniques and strategies like SEO, Social media, paid ads, Facebook ads, email marketing, content marketing etc.
To understand digital marketing, it’s important to first understand digital marketing channels and concepts.

Why is it important to ‘Go Digital’?

Digital Marketing has zero geographical boundaries. There is not one but many ways to
expand your business digitally. Your business will reach masses considering the amount
of time the world spends online and the variety of digital platforms available.

So this is how does digital marketing will help your business -

The ability to reach a global marketplace.

You can save money and reach more customers than traditional marketing methods.

Digital Marketing caters to mobile consumers.

Digital Marketing builds brand reputation.

Why we choose DM over Traditional Marketing

Marketing is all about engaging your customer and simultaneously working on increasing them.

Digital Marketing
Digital marketing or online marketing is a process of marketing, advertising, and selling products or services by using the digital medium such as the internet, website, blogs, social media platforms, video marketing, mobile marketing, email marketing, content marketing

Traditional Marketing
Traditional Marketing is methods used since the concept of marketing started which includes physical promotions, hoarding banners, pamphlets, and similar practices.

Low Cost
Digital Marketing is for sure low cost than Traditional Marketing. With digital marketing, you just need a website and you can start the process.
After that, you can work on methods like Search Engine Optimization that is not going to cost you a single penny. Other than that, you can choose the paid marketing methods and run them to reach your targetted audience.Easy to Target Customers
Digital marketing enables you with the opportunity to target customers on the basis of their likes. Using this data, you can run your advertisement to the users who are interested in your products. Also, with methods like remarketing, you can work on retaining the customer and increase their engagement with your products and services.

What are the benefit of DM
1. Digital marketing is the most powerful form of marketing.
Digital marketing has the potential to transform the way that you reach and engage your customers.
2. Using digital marketing tactics is the most cost-effective way to market your business.
One of the most important benefits of digital marketing is that it is the most cost-effective ways to market your business. When it comes to traditional marketing, it’s very difficult for small businesses with limited budgets to compete with larger businesses for ad space.
3. One of the greatest benefits of digital marketing is that it allows you to target your ideal buyers.
With digital marketing, you can ensure that the right consumers are viewing your content. SEO allows you to reach those consumers who are searching the web for content and topics that are relevant to your business.
4. Your customers are on social media, and digital marketing helps you reach them.
Perhaps the most important on our list of benefits of digital marketing is this. No matter what industry your business is in, there’s a good chance that your buyers are spending their time on social media channels like Facebook or Twitter. According to eMarketer, 2.34 billion people, or about one-third of the earth’s population, uses social media platforms regularly.
For more details: https://www.sdaemon.com/

Author's Bio: 

Sdaemon infotech is the best digital marketing company in Pune, India.