Have you considered SEO and Web Design as separate entities of your website? Chances are there that you consider, if you are a website owner. If you work in an ad agency, it is critical to inform your clients and do both correctly.

Google the number one search engine definitely cares about how your website looks and feels. And of course, there are many benefits in building a responsive website that will improve your SEO efforts. Previously, we had written a blog on knowing the SEO predictions that will affect your website in 2019, and we have explained how each areas are crtical.

To tackle this issue, we need to first watch out for the trends that is definitely on the rise.

Mobile responsive:
At the end of 2017, Google broadcasted on its blog that it was going ahead to start indexing mobile sites first. Earlier, the desktop version of a website was the one that would get indexed. But from then on, Google gradually began progressing out a mobile-first program.

If you check Google Analytics report, you could see the numbers increasing gradually from smartphone, and the numbers is only expected to grow.

Spend some additional time working on the mobile version, If you want to improve for Google when you design or redesign your site since that's the one its algorithm is going to be looking at.

Using the mobile version as your core test bed is the greatest way to confirm you get all the fundamentals right. Designing your website wisely for mobile devices will definitely make your SEO better.

User Friendly (UX/UI)
A bounce rate is a metric to show that a user comes to your website, browse around and leaves without any purchase.

When you’re designing your site, make sure that’s easy to navigate, your users will easily search what they’re looking for. That means more time on site, more engagement, more backlinks —improves SEO. And they happen since the design was perhaps simple or easily understood.

Google definitely wants to treat your user as a customer. Therefore, when your site is difficult to navigate and not responsive (mobile-friendly), it certainly is an issue for both users and Google. Design and SEO are not isolated elements. Done it right, they combine to make a good user experience, which can also lead to a rise in search rankings.

Site Speed Matters
A great design should load quickly without any glitch. Keeping your design modest and your page clear of confusion helps with page speed, is one of the key workings Google measures when it’s indexing.

Start with good design, if you want to speed up your page, Use the correct set-up and compressed on images. Optimize code and minify JavaScript tags on the site. The cleaner your web page is, the better off your load times will be.

Content Marketing
Google helps site that has got clear and intuitive content structure, keywords that are placed in right places, and content that talks about the industry.

A great structure and relevant content make you rank higher and might even get you the top position on Google Search Engine.

Develop a site map that reflects the site’s structure
Your site map is as much a function of design as SEO, so getting your design team and your SEO people in the same room to work on it is probably a good idea.

Although SEO comes off as a very technical, it’s inseparable from great web design. Google is getting smarter than it’s ever been, and gaming the system is a lot tougher now. To make pages that appeals to both Google and your users, ensure to have a great web design that corelates to SEO.

Author's Bio: 

Solutions is a leading Marketing, Web services, Web Applications , Networking and IT Infrastructure development Company in Kerala, India and offices in Middleeast, that offers affordable solution for medium to large business concerns. We have over 9 years of experience in constructing and development of interactive web services, using the new & latest scripting technologies available and the newest marketing technologies, along with the best professionals in the area.