How To Platform Sell and How To Create A Killer Offer

So the time has come for you to use your existing knowledge, skills and expertise and create a product or system using those skills, and then to sell that from the stage to generate massive passive profits? Am I in the ball park here?
The first step is realize that the first product won’t be perfect, if you crave perfection and tend to put things off until last minute because you didn’t possess and HD video camera, or a high quality Voice recorder, or even your writer or graphic artist is on holiday don’t worry about it! Find someone else to complete the job and then revise it later on.
Many of my existing products I currently sell have been revised and updated more that four (4) times. So that can go to say that the first product I created wasn’t up to par but it was GOOD ENOUGH. Write that down because that’s all that counts. Is it GOOD ENOUGH to sell and market, if it is then do it .. if you get a flood of returns due to quality issues then that’s your market feedback that you need to revise it.
What type of product do you want to create?
Plug and play? Business in a box? Info products with DVDs, CDs, Workbooks and transcripts?
Businesses in a box tend to sell for three (3) times for than informational products, solely because there isn’t much work for the customer, let’s face it when the audience buy your products they’re not really buying a box of books they’re buying a result, they want the results of the information product whether it’s more money, customers etc .. they don’t want to do more work, and this makes businesses in boxes more preferable. However to create this type of product is a lot of work in most cases, you’ll need a proven system already in place and then document the system.
Informational products are the easiest to create for your first product or service. These can be a workbook, transcript, DVDs and/or CDS on knowledge you already know or something that you’re passionate about.
Next you need a Compelling Offer
How do you package up your product or service in the most compelling way to sell from stage?
What’s your business currently selling? Is it a product or service? What price point is it at? DO you offer a guarantee?
Then honestly assess is this a compelling offer for the audience?
Here are some of my suggestions to make it MORE compelling to sell from the stage:
- Offer more value: preferably high perceived value with a low
cost of delivery eg teleseminars, downloadable MP3s, Online video training,memberships sites
- Package your offerings together to create a BIG package eg if you are
a consultant, rather than selling your time at $1500 per day; sell
your “Complete Business Turnaround Package” with unlimited access
to you for $5,000 per month.
- Turn your knowledge into a “home study package” of CDs, DVDs etc. Use virtual assistants to help you with this
- Offer a wild guarantee and take away all the risk eg 1 Year guarantee, doubly your money back guarantee etc
To watch 10+ FREE Video Trainings On Being a Better Speaker & Selling From The Stage check out : http://www.SpeakerTrainingVideos.com