How to Write Effective Press Release for Your Internet Marketing Campaign

As you may know, the more information about your company or services you present, the more web surfers will be attracted to your site. Therefore, another common and very effective method of marketing your website on the Internet is writing and publishing press releases. As you already know, this provides one-way inbound links and helps to generate substantial traffic to your site.
The full process of content distribution – a press release in this case- should be finished with credible and effective distribution services work. Of course I recommend that you don't stop after just one press release.

Press releases are targeted for a special audience or client and mainly distribute news to news-people. When writing press releases, strive to present yourself in a positive and professional manner. The main purpose of the media is to grab interest in your story. Actually, this isn't as monstrous as it sounds and, done correctly, press releases provide amazing results. Attentively follow the guidelines and tips depicted below.

I strongly recommend that you write a press release in a MS Word or other text document instead of writing it directly on the online submit form. Writing online will not achieve the best results. Write your press release, print it, and proofread. Rewrite and then proofread again. The more time you take to do it right, the better your company's first impression.

As I have already mentioned above, a well crafted press release captures the attention of news-people and is optimized for distribution on the Internet, through special websites and e-mail. Try to write your press release in a special way to gain the media's attention. Here you need a hook or something that will grab the attention of those who are reviewing the release. Remember that the ultimate purpose of a press release is to be newsworthy.

In order not to lose your readers, don't start with boring or weak statements. Avoid promotional messages at all costs and never use a press release for trying and/or making a sale. Like an article, press releases need to follow journalistic standards and answer all of the "W" questions (who, what, where, when and why). A good press release provides the media with useful information about your organization, product, service or event.

It's advisable to give real life examples and illustrate the benefits of using your product or service. Avoid clichés such as "client save money" or "great XYZ service." While writing, stick to the facts and real life examples to powerfully communicate the benefits of using your product or service. Show cause and effect. News-people are naturally skeptical. So don't hurt yourself and try to sound more real. We should also mention things which can negatively influence your story. Refrain from jargon, a lot of hype or redundant expressions. Use only enough words as necessary to tell your story. By following these ideas, you can write press release ready for exposure and online media will be able to pick up your press release and run it in their publications with little or no modification. There is a special part devoted to your company. Your press release should end with a short paragraph (company boilerplate or Company introduction) that describes your company, products, service and a short company history.

After working with your content, pay attention to formatting and avoid common errors. Most press release distribution services have their own specifications and they will depict in detail how to arrange the press release and further submission. Nowadays most press release distribution websites think about SEO and targeting. Therefore, they will let you choose categories fitting your topic and add keyword tags.