A press release brings information to the attention of the press and broadcast media, and in turn the public, generating publicity.

The following guidelines should help you on your way.

• Include basic information. The release should answer the questions: who, what, when, where, why and how.
• Get your story across early. If your first sentence or paragraph is obscure, complicated or boring, journalists probably won't bother reading on.
• Keep the release concise - one side if possible, and no more than two.
• Avoid jargon, acronyms and abbreviations unless they are generally well-known by your target audience.
• Include quotes - draft them yourself if need be, but always get them approved!
• Don’t make misleading statements.
• Make sure your subject and style suit the target audience.
• For events, give a precise timetable and location, including clear information on any opportunities for photos and interviews in a 'Note to Editors' at the end of the release.
• Give the release a short title. The purpose is to attract interest so make it clear and self-explanatory.
• Put the date on the release.
• Always include a contact name and phone number, an email and web address for further information.
• Use double or 1.5 lines spacing to make the release easier to read.
• Check with all those involved for factual accuracy.
• Check spelling, grammar and punctuation.

Author's Bio: 

Andrew Chow is a certified Life Coach, Serial Entrepreneur, Speaker/Author and Master Match Maker in Singapore. Founded IDEAMART (S) PTE LTD in 1994, Andrew won the Spirit of Enterprise Award in 2008 and the Successful Entrepreneur Award in 2010. Graduated from Thames Valley University, Andrew is also a Certified Trainer, Assessor and Developer under WDA-WSQ courses.

Andrew had more than 130 interviews and features about him or his business since 2005 from Channel News Asia, News 8, 938Live, Business Times, Zao Bao, Berita Harian, Today, The New Paper, My Paper, STOMP, FEMALE, HER WORLD, PEAK, SHAPE, Lifestyle, etc). Andrew was also the business coach on Effective Media Management for Singapore's leading radio station 938live - Positive Business Minute.