When most of the online businesses believe that they deliver best user experience, in contrast, very little percentage of users has actually experienced it. The so famous consumer loyalty will take a toll if the online shops continuously fail to understand it.

The convenience, ease of finding info, time saving and being anonymous to an extent are the benefits which turn consumers to Internet shops. The number of customers would be higher, if the stores could minimize the frustrations, confusions, concerns, and worries users encounter.

For most online users, they are overweighed by better website usability, easy to access product / service information, operational effectiveness, price, word of mouth and trust.

Participation in social networks has altered the way consumers make their purchasing decisions. There they could choose companies, shops, brands and products based on others’ experiences. This is one of the powerful recommendations a consumer can make against / in favor of something.

Reaching users through trusted local websites, delivering a superior user experience, personalized remarketing strategies, incorporating intelligent social media in marketing strategies, would be the best ways to drive traffic, convert sales and to stay cost effective and profitable.

Author's Bio: 

The author is website usability and user experience specialist of the India based digital marketing agency http://unisensetechnologies.com/index.htm.