INTRODUCTION

In many cases, there are times that you wish to convey some ideas or essential information to your audience, but you do not have the means. Conveying these important messages may be challenging because the information might require a live audience.

The big question is, what actions must you take to deliver an urgent and international message? Do you have to walk across the globe?

The answer is no. Through advanced technology, you can be in a position to convey such messages to your audiences regardless of their location. There is a channel that lets you save on the traveling expenses and successfully reach out to your audiences at any time by just making a one-time investment. This channel goes by the name of explainer videos.

WHAT IS AN EXPLAINER VIDEO?

Such video is a form of an animated video which gets hosted online with the aim of marketing an idea or conveying a specific message to an audience. Having the best explainer video works perfectly to ensure that you capture the attention of your audience and successfully explain your point of primary concern. Statistics say that a good video can increase the conversation rate by almost 150%.

WHAT IS THE IMPORTANCE OF USING AN EXPLAINER VIDEO?

✓ In the current world where social media as marketing tools have gained some negative publicity, it is only right to use an explainer video as a positive outlet. The essence of this kind of is to use it in the quest to share essential content on social media.

✓ A good explainer video will positively influence your audience to want to connect with the problem you introduce in the video and also familiarize you with the solution provided in the video.

✓ Good explainer videos also play a significant role in saving your audience the time they could have spent reading long paragraphs because video provide entertainment simultaneously capture and promote your message.

WHAT ARE THE TYPES OF EXPLAINER VIDEOS TO USE?

There are various types of explainer videos you can use to deliver your message to your audience. They include:

❖ Live-action

They are not always animated. There are some instances where the explainer videos use real human characters when marketing their products or services. Most audiences prefer to see the actual product so that they build trust in it, and can then take the step of purchasing the product. Live action explainer videos play an essential role in connecting to audiences at an emotional level.

❖ Animated videos

Many explainer videos are in animated form. Animated videos are mostly used to market products and services that a have a non-physical form. For animated explainer videos to gain high popularity, the creator must make the video as creative as possible.

❖ Kickstarter explainer videos

Kickstarter videos are unique because they are normally longer than other types of explainer videos. Mostly, these videos are exclusive for the popular crowdfunding platform called Kickstarter.

❖ Whiteboard explainer videos

Many businesses and creators prefer to use this type of video as it is highly cost effective. Only a whiteboard are some markers are required to kick off the creation of straightforward animation sequences.

WHAT SHOULD YOU CONSIDER WHEN MAKING GOOD VIDEOS?

Have a full understanding of your target audience
Creating the best explainer video will require you to have a clear assessment of your target audience so that you capture their attention to the maximum. For this reason, you need to know their characteristics, areas of concern, video length, key messages, and objectives.

Audience Characteristics

Analyze the level of education your audience has, their professional background, their personality traits as well as their cultural beliefs. This way, you will know the kind of content to display in your videos as well as the products to market.

Main Areas of Concern

Problem identification is key to ensuring that you deliver the message your audience needs to hear. Research what problems your audience might want to be addressed and give possible solutions to the issues.

Deliver Your Objectives in a Timely Manner

A good explanatory video should not take more than two minutes because the audience will get bored and forget what the video was discussing. Carefully select your content well to ensure that you display the most important information which will run within the time frame of two minutes. Tell a story within the time limit to connect with your audience, but don’t provide irrelevant information.

Understand Your Key Messages

When creating a good video, know your key messages so you do not waste time displaying unnecessary information. There are four main aspects you must consider when making an explanatory video. They include identification of the problem, offering the solution, stating how the solution will work and finally a call to action for your audience.

Maintain Simplicity

Explainer videos are intended to address your audiences’ problems easily so they can relate to your content. Provide simple solutions that have no complications so that your viewers will find your videos relevant.

HOW TO CREATE A GOOD EXPLANATORY VIDEO

✓ STEP ONE: Choose a style

The type of style to use will depend on the products and services you want to market. In cases where you want to market non-physical products, choose animated video styles. In cases where products have a physical form, select the live-action video.

✓ STEP TWO: Creative script

Making sure that the content you deliver to your audience is creative and simple is key in explainer videos. Choose a scriptwriter from the video agency team and give them the freedom to write creative content which will relate to your audience. Do not forget to keep in touch with the content writer to ensure that all your requirements are met.

✓ STEP THREE: Great vocals

Get a professional voiceover so your products and services will sell faster. You can seek a professional voiceover artist from an agency.

✓ STEP FOUR: Video production

The video you display to your audience must be of high quality. Make a wise decision regarding hiring a professional video producer or shooting the video yourself. Remember that the video will either keep your audience watching and listening to you, or simply lose their engagement.

If you are a good video producer do it yourself and save on the cost you would otherwise spend on a professional video producer. The main point is, make sure your video stands out.

✓ STEP FIVE: Perfect your sound effects

Incorporate music and captivating sounds in the video. Doing this will make your audience want to watch and listen to your explainer videos more.

✓ STEP SIX: Measure the performance of your video

Tracking the performance of your video plays a significant role in gauging whether you are progressing. You can use Google Analytics and other assessment tools to see who has watched the videos and where they are from.

CONCLUSION

Video is essential in the marketing world. Most viewers prefer to watch explainer videos because they are time-saving and provide the required information instantly. Having top notch videos will build a strong relationship with your audience as well as assist sales of products and services. If you are in the business learning process, I would highly advise you incorporate explainer videos in your marketing strategy and record the changes in your business. I’m personally very happy with this online video creator tool called mysimpleshow. It is so easy to use, and the result is very professional.

Author's Bio: 

Author, Freelance writer