One of the primary objectives of most app developers in the industry is to ensure that the right people see or learn about their apps on time. Basically, the only way to achieve this is to target the right audience. When it comes to reaching and expanding an audience, the importance of launching a content marketing campaign cannot be overlooked. For most top app development companies, this wouldn’t be a problem as they are already used to it.

Just so you know, mobile app marketing depends heavily on content. Even in the actual development process, content is essential for app store listing such as user review content, video content, image content, and description content. Due to the high importance of content marketing in mobile app development, it is highly expedient to commence a content strategy even before you launch the app itself.

While some developers may consider the task of developing an effective content marketing plan as something that may be somewhat complicated, the good news is that it’s pretty much a free mobile application marketing technique that only requires you to get ready the right pieces of content at the right time and for the right purpose – your content marketing strategy. As a way of getting users to download and engage with their apps, top app development companies often employ viable content marketing strategies aimed at promoting an effective mobile app development.

Understanding content marketing

Creating an effective content marketing is one aspect of app digital marketing strategy that every app developer needs to understand even before embarking on a mobile app development project. Along with social media, AdWords, and email marketing campaigns, content marketing is a vital aspect of marketing that cannot be overlooked. It is simply concerned with the delivery of meaningful content that should be both informative and valuable to potential and actual app users.

Basically, content marketing deals with the production of content that people read to not only learn about an app but also get inspired to further download and engage with it. Most top app development companies employ content marketing to pass messages across to their audience and users. Apart from helping to give users a reason to download their app, content can also help to reinforce the reasons why such app should be downloaded thereby increasing engagement. During this process, it is important to ensure that the content revolves around the problems solved by the app.

When it comes to content marketing, you can’t just ignore search engine optimization (SEO) as they both go hand in hand. It goes beyond creating text for social media, blog or website articles. Content marketing is an important aspect of digital marketing that involves that use of visual and audio content such as whitepapers, ebooks, slides, infographics, podcasts, and videos. Basically, these are resources that can be produced to promote the spread of information via social media platforms which can also be shared by fans. There is the need for social proof when promoting a product such as mobile application via content marketing online. This has to do with placing user reviews in your content.

If you are looking to launch into content marketing as a means of promoting your app, here are some helpful tips to consider.

Start on time

Experience has shown that it is more effective to have a marketing plan in place even before commencing the actual development work for an app. Many top app development companies will start to launch the campaign of an app even before they commence work on it. Developing a strategic plan that focuses primarily on content marketing for your app can be very helpful particularly when it is started right on time.

Content marketing presents a great means of promoting mobile apps both before and after an app development work has been completed. Basically, your main aim as a developer is to instigate your users to download and further interact with your app after reading the engaging content. It may interest you to know that many top app development companies do not only use content marketing to advertise their apps but also use it to promote their brand. So, if you are looking to get exposure to a wider audience, this is the right thing to do but remember to start on time to achieve greater effectiveness.

Research your target audience

First and foremost, there is no need having a message when there is no one to pass it to. Simply put, you need an audience to effectively pass your marketing campaign across. Take the time to properly survey the industry so as to be able to know who your audience is and where they can be found. Identifying the right audience to target is a battle half-won. You can check up with your competitors to have a clue on who to target.

Create relevant content

When it comes to launching a content marketing campaign that is aimed at promoting a mobile app, it is important to ensure that you’ve got the right content in place – i.e. information related to your app that can be very useful to your perspective and exiting users. Basically, your readers are looking to have something that is both simple and easy to understand. There is no better way to get them engaged with the message than presenting the right content. Try to understand the challenges of your target audience and proffer solution to them through your keyword strategy.


You may not really understand how effective content marketing can be to improving your mobile app development work till you’ve successfully gotten your content out there before your potential users. It is then you will understand what works and what doesn’t.

Whether you are looking to distribute your content via social media, AdWords, email, website or posts, ensure to always be optimizing for better content. Feel free to repeat successful strategies and learn from what you are seeing. In terms of downloads and engagement, your content needs to be properly optimized to ensure steady improvements. This is how top app development companies promote their apps and benefit from it.

Author's Bio: 

Melissa Crooks is Content Writer who writes for Hyperlink Infosystem, a mobile app development company based in USA & India that holds the best team of skilled and expert app developers. She is a versatile tech writer and loves exploring latest technology trends, entrepreneur and startup column.