Giving Your Customers the Wow Factor

Years ago, a marketing professor once said to his students that the “most important task all marketers must do is to constantly delight and satisfy their customers.” It may be a tall order for those youngsters at that time, but this principle rings true even up to this day. By delighting your customers, by putting the “wow” factor to their everyday life and business experience, you can establish better rapport as well as loyalty. It can also be a powerful advertising tool to further your telemarketing firms’ market base. For entrepreneurs in Australia, this is a very good investment.

Sadly, that is one principle that is so overwhelmingly underutilized that some entrepreneurs wonder if this is worth the effort or not. Yes, it is worth it and everyone should be using it. The problem here is how to implement it.

Contrary to popular belief, and it is still what pervades modern business culture, giving your customers the wow experience is not an expensive venture. For a little more than an extra effort or a few dollars, you can provide your customers with a unique and pleasing experience. The only reason why not that many people are not doing it is not because they do not want to do it, it is just because it never occurred to them to do it in the first place. Now this is a good area of opportunity. What many firms do not realize is the huge impact this simple act of delighting customers can de for their business.

To start with, giving your customers the wow experience should become part of your corporate culture. And this is not just in writing or in saying it. It must be shown in action as well. Remember the age-old adage, “Practice what you preach”? This applies to this very much. Praise employees who went the extra mile to please customers, encourage everyone to think of creative ways to make customers and clients happy. Put yourself in their shoes as well, thinking of how even you can serve customers better.

Second, always put the customer first in “customer service”. This may consist of programs, promos, or added services that can enhance the customer experience. It can also relate to dealing with problems that customers have with the service they get from your company. Be prompt and decisive in this case. Let them know that you are there to help them at the best of your ability.

And lastly, put a smile in your face. That can go a long way for everyone. It fosters a positive atmosphere and it can definitely enhance positive relationships. And it practically costs nothing at all. Even if telemarketers are not seen at all, that smile will be heard through their voice.

Telemarketing services can benefit from this. These little things can do great deal of charm for businesses. There is nothing to lose in this, and your employees can also benefit from a more positive business outlook. Applying it in Australia’s market base can be a terrific way to boost your operations, and the goodwill from customers.