Are you reading 2010 IT predictions lately? Maybe you have seen one which doesn't mention "Cloud"?

Does one remember when Al Stewart released the season with the Cat?

Without a doubt about it, 2010 may be the Year from the Cloud. And it's also likely that the term "Cloud" will cover a persistantly bigger spectrum understanding that related terms for example SaaS and also the XaaS suite of acronyms will come under "Le Nuage" as wider, non techie, audiences read more informed about the idea.

App to SaaS to PaaS to App!

I acquired intrigued with the recent post of Phil Wainewright titled "Is SaaS exactly like cloud?". A definite touch upon the post drew attention:"the cloud needs vendor neutral, non-intrusive and inexpensive integrations in order to allow customers pick, choose, combine and build solutions".

That which you are seeing with current PaaS initiatives from big vendors, Salesforce, Google, Microsoft, SAP, Intuit and Zoho, can be an make an effort to increase application wallet share through an ecosystem of partners. The material is clear: focus on our core app (emails for Google, CRM for Salesforce or Zoho, accounting for Intuit, ERP for SAP...) and add certified modules from our partners. It's not a fresh idea but it's legitimate on three fronts: 1) large vendors drive additional revenues to justify their enormous infrastructure/development costs 2) smaller app providers expand their reach with thanks to the brand power from the big vendors 3) end users reap the benefits of much required apps integration.

The Cloud can give more freedom for users to pick and judge freely the best choice applications (mostly SaaS) regarding features, cost and integration needs. You will have one challenge though. How to find organized, independent and neutral information about all integration points available?

Anyone to watch: Integration - the long run for SaaS and Cloud Apps?

The key to effectively leveraging a SaaS investment is delivering real-time integration between SaaS applications and also other enterprise applications and data behind the company IT firewall. It is vital that the integration delivered is flexible and scalable - with reusable components and as little custom code as you can.

Today Small enterprises utilize a several online applications. These don't always fully integrate, or give you a complete picture of what exactly is happening. This matter is now a growing concern for all enterprises and integration is usually coined the main issue prior to getting a new app.

I really believe there is a model developing in parallel: "vendor neutral, non-intrusive and cheap integrations". Through open APIs smaller vendors will allow other app providers to integrate 1:1 overcoming larger platforms constraints and price.

Precisely what is prone to develop can be an hybrid model where a user, before choosing a new application, will be at vertical anyone to many platform integrations and horizontal face to face integrations. An example: I want to be sure that my marketing with email app is integrated with my CRM as well as with my newsletter template generator while the latter need not be integrated with my CRM.

There's two forms of integrations: Bottom up or one to numerous, that you integrate your app having a platform provider, normally a publisher of your core business app.

One to many, which usually involves an API that's contained in one another's products.

In any case, clearly companies who embrace cloud computing and SaaS will likely be very well equipped to outperform less forward-thinking rivals down the road.

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