Dropshipping Products with Private Label Packaging

Today, many national brands, importers, and retailers are turning to private label packaging as a way to increase their market share. These products are often positioned as cheaper alternatives that give consumers more bang for their buck. Recently, private label brands have also been presented as "premium" products to compete not only on price but also on quality. Retailers have expanded the concept of private label to store brands to build identity and consumer loyalty. Discount retailers fill all their shelves with quality products that mimic well-known labels.

Do you run a dropshipping business? Do you want to improve your profit and increase your margin? Dropshipping products with private label packaging is the solution.

Packaging plays a fundamental role in this space. By simply changing the look and style of a package or label, you can create a higher perceived value.

Today, many new brands are being launched that use colored cartons using lithographic lamination. These boxes add a few cents, but if you want to stand out from the crowd, the return on investment is worth it. Another newer value-added feature is crimping sleeve shrinkage. These colored sleeves provide full coverage for your bottle or jar, giving your marketers more space for your message.

The world of retail is more complex than ever. Manufacturers of private label products know that their retail customers' expectations for packaging are high. Whether it's implementing a new labeling program across multiple production sites for a major retailer or merging multiple store brands into one contract manufacturer, we have a battle-won view of successful processes.

From packaging maps that reflect specific market niches to complex logistics channels, yakkyofy leads the market to meet the needs of this complex channel.

Packaging is the commercial presentation of a product. Make sure it is not transported when transported, or come in contact with the outside to keep it clean or fresh if it is food. The packaging also achieves the sale of the product, which gives a good image and distinction compared to other similar products. Packaging is the way to present the product at the point of sale.

As we can see, packaging is more marketing oriented, and although its goal is to protect the product it carries inside, the main goal is to sell. We may be aware that the packaging is usually the same as the container, but not in all cases.

Once you have verified that your product is securely packed to reach its destination, the sealing part arrives. In my shipment, we recommend that you remember these points:

Use plastic, fiber-reinforced, safety or rubber bands that are at least 5 cm wide.

Apply the tape evenly on the flaps as well as the top and bottom of the caps. This is called method H for packaging.

Do not use strings or straps to close the package, the package removes them if they exist.

Cellophane or transparent tapes risk getting off, avoid using them. If the tape is narrow, insert it through the box.

As we mentioned earlier, information on origin and destination must be located inside and outside the package. The labels should go on the largest surface of the package, this way the package will be able to orient it more easily if it does not adhere to the characters like "This page up". Remove the old labels from the box, if any.

Now your package is ready to be picked up or delivered in the package and in the hands of the end user. Remember that packaging is also a way to connect with your customer and provide a comfortable experience.