Remember when Sally Field won the Oscar and squealed, "You like me. You really like me?"

Truth: Many of you are doing that in your business. Maybe it happens when you get a client; maybe at networking groups; in your Master Minds; or even in your marketing copy.

You want to be liked.
You need to be liked.

And it is keeping you broke.

I have long said I do what I do to make a difference, not to make friends and it has allowed me to be unattached to the outcomes. Martha Beck (the very wise life coach for O) says, "I love you, but I don't care what you do."


The moment I care what you do, or I care if you like me, growth ends. You see to truly make a difference and be of service you have to be clear that the work is more important than the attention. Here is a fast track to focusing on what matters so you can make more money.

1) Get out of high school. I know it sucked for lots of people, but it is over. This is business and no one is running for prom queen. We are running for profits. The need to be the most popular might get you invited to parties, but it won't get you rich. Time and energy in this area forces you to make bad decisions because you are in protection mode and not progress mode.

2) Be a bitch or bastard or blowhard or whatever. If you have something to say--dammit say it! Even if you think saying it will make you come off as one of those dreaded B words. Own your point of view and be willing to piss people off to have your message heard. AND you are smart, you know the difference. I don't mean to wander around and be a bully; I mean stop caring whose feathers you might ruffle. Share you point of view!

3) Don't get your love from your business. If you are doing what you are doing and wanting attention or fame. STOP. Just stop. You are going to be miserable or you already are miserable. Your business cannot fulfill your emptiness. It cannot give you enough attention to feel whole or special. It can bring you joy, light, or purpose, but not love.

I know for some of you this is going to feel harsh and it will feel how it feels. I don't care what you think of me. I don't need you to like me. I don't need any new friends. If you do like me and we become friends, terrific. But I am not needing it or looking for it. I love you, but I do not care what you do. I will support you. I will help you. I will love you, but the moment I attach my needs of love or acceptance on you I have failed you.

Take a moment of truth--do you need people to like you? There is your money block. On the other side is freedom.

(c) 2011 Suzanne Evans

Author's Bio: 

Suzanne Evans owner and founder of Suzanne Evans Coaching, LLC, is the tell-it-like-it-is, no fluff boss of business building. She supports, coaches, and teaches over 30,000 women enrolled in her wealth and business building programs. Having surpassed the seven figure mark herself in just over three years, she's coached her private clients to total revenues exceeding 8 million dollars. This year she will launch her Global Impact Project, a not for profit serving women worldwide in education, entrepreneurship, and equality. Visit for more information.