Obviously communication is very important in the business world regardless of what business you are doing, communicating with your customers and staff is crucial to effectively market your products and service and ultimately gain profit out of it. Although there are new means of communication these days like instant messaging and email these can only be considered as supportive mechanisms and phone calls are still primary medium and the first option in any business.

Ready Made Applications

There is a quite a selection of readymade VoIP applications in the market today and that includes popular names like Skype. These applications are very easy to install and to use, you just need to download, install and log in and you are ready to make VoIP calls which are absolutely free if the person you are calling is also using the same application and minimal charges for monthly subscription if you wish to call mobile phones or land lines.

These applications also offer good voice quality and clear video calls if matched with the proper microphone, audio output, webcam and a reliable internet connection, although generally these applications do not have a problem and can serve you well, being a one size fits all system puts you in a position where you are somehow limited with the call handling features built onto it, which is exactly why it is often intended for personal use only and a temporary telephone system for businesses.
Customized VoIP phone system

Customized VoIP phone systems on the other hand enable you to choose the features that you will need to run your business smoothly. It is like building your own VoIP phone. Many VoIP providers in the market today are allowing 100% fully customized system to blend it with the mechanics of your business giving it that personal touch and function that you have always dreamed of. The wide selection of call handling, call management and data integration features will surely pave way for more productive business.

Hearing the word custom may sound a little complicated especially in the telecommunications field, but the truth is all the set up transpire in the hosting end and subscribers need not worry about anything. Like readymade applications set up on your end is very easy and you will have the luxury to choose from different types of configuration like computed based or IP phone based system depending on your preference and business models.

The system is also designed to work like a traditional business telephone system giving you the advantages of hard line phones like calling features and PSTN connection but on much cheaper rates, thus custom VoIP is more favorable for long term use and a complete substitute for traditional telephony.

Author's Bio: 

David Clarkson is a well versed telecommunication engineer with years of background in the industry, In his experience the demand of structuring internal and external communications for small to large scale businesses was perfectly solved by cloud PBX technology and has recommended it since then.