Connecting with your Prospects by means of Writing

Content is the stuff that attracts traffic and eventually leads to sales. But that doesn't mean that you can get away with making some stale or uninteresting content. You have to consider all those people that like to read and understand things before committing and spending money. If you are serious about cranking up your sales, you need to make yourself known and connect with these individuals. Here are some ways in connecting with possible prospects and building connections.

Be Open to Others

Readers appreciate writers that open up to their target audience every once in a while. Of course your top priority should be sticking to the theme that you laid out. But if a personal story of yours kind of relates to your site's theme, feel free to share the content and you will likely notice a positive reception where your readers will find your content much more interesting. It does not have to be about getting serious depending on what messages you wish to convey. What matters most is that people get to know your style and be more comfortable with the way you deliver content.

Ask the "WIIFM" Question

"WIIFM" means "What's in it for me?" and that is the type of question that you should answer as fast as possible. People simply won't bother in digesting your content if they cannot get a quick idea on how worthwhile it is to read what you have to say. Since some readers might have short attention spans, it is best to address this early to make the later parts of your content more interesting to read.

Converse with Style

A proper way to communicate with people is to simply drop the corporate fluff talk and just pretend that you are having a one on one conversation with someone. Don't be shy about using slang if it helps you become more passionate in coming up with convincing messages. If you want to begin your sentence with "And", go ahead because readers can always adapt to your style as long as it is truly yours.

Set Content Aside for Review

Writing can be a draining task and as you churn out more content, your editing awareness may fade. A nice technique is to come up with some content, set it aside for a couple of days and then review it with a fresher mind. This may help you catch some key mistakes or obscure errors.

Keep Your Credibility in Check

If you want to do some research online, you will find tons of content coming from thousands of people. The question is, who do you want to trust? If you are contributing quality content, you will definitely want more people to trust you so you need to keep your credibility in check. You need to show off your accomplishments by revealing key milestones the moment you attaint hem. If your past works have shown to help this particular crowd, go ahead and spread the news so more people can trust in your work. It is even better if trusted sources feature your content so you can show off links to prove it. Once you give them a good reason to trust you, any future stuff that you lay out should instantly be read. If you don't have the credibility, you'll have to earn it and continuously pumping out quality content can eventually lead you there.