The organic movement has resulted in the ever growing demand of green products and eco-friendly investment opportunities. The number of green companies has also increased sharply in the last decade. Business organizations are not only embracing sustainable production methods but they are also introducing products that will help the consumers reduce carbon footprint and curb the harmful effects of global warming.

The concept of ethical consumerism has brought a revolution in wealthy capitalist societies as well as in the homes of ordinary people. Consumers all over the world are practicing ‘positive buying’ that will not only cause nominal harm to the environment but also make sure that the workers in the concerned industries are not being exploited. Today, large as well as small companies want to gain the reputation of an ethical corporation. They seem to be involved in improving the ethical standards of their produce with the growing demand of ethical products by the consumers.

There are several benefits associated with being an ethical consumer. By spending money on eco-friendly products, consumers can extend their direct support to green companies that are involved in enhancing the condition of industry workers while at the same time making profit to be further used for investment in clean technology. Convenience is another factor that is driving conscious consumers towards ethical products. Every time they purchase ethical products, their guilt free shopping will also help them make a difference.
With the popularity of ethical consumerism, companies are getting encouraged to create better products that will have positive social and environmental consequences. This not only gives the consumers a say in the way products are being made but it also forces the company to conduct business ethically. The ‘sustainability’ buzz seems to be catching on across the globe. With global warming all set to pose serious threats to human existence in the coming years, it has become essential for all to take a small step towards making the planet a better place to live in.

Author's Bio: 

Kevin Long is the founder of Global Deaf Connection and the co-founder of Justmeans, a social utility site that helps companies to attract and ignite advocates of better business. Kevin has done significant business development work for both for-profit and non-profit organizations that support good work.