Are you working with the right Direct Mail Company? Tips on how to know

The direct mail company you’ve chosen for your advertising needs might get good reviews from a number of firms who are also well within your field, but they’re not always your best options. You should get to know them better if you want to get your money’s worth.

Get to know their strengths

The direct mail company you’re considering should have strong points in the areas you’re weak in. For example, if you don’t have enough staff to conduct market research, the company you’re working with should compensate by having the best research staff. Look at how they fare in this particular area. If you’re not good with packaging, delivery, copywriting or providing graphics, your partner company should be able to help you out with these things. In other words, you should choose a direct mail marketing company which complements you well.

Look into their rates

Don’t be afraid to compare. Look at more than one mail marketing company so you know you’re getting the best direct mail advertising services for the best rates. Most of these companies are also partners with posting/shipping companies. Do they have the best rates? Are these shipping/postage companies credible and on time? Try to get the cheapest rates without sacrificing the quality of the service. It’s also a mistake for one to keep on trusting cheap rates. You might be paying for only a fraction of the fee, but if that means delayed shipment of your goods, you could also be facing losses.

Consistency of services

Some direct mail marketing companies do well in one project and do horribly in another. You need to find a partner-firm who can be trusted all the time. Look for consistency of performance. This way, you’ll eliminate the risks involved in availing direct mail advertising services. If you must outsource tasks for your marketing efforts, make sure you’re paying for something that’s surely worth it. Scour forums and don’t just trust the testimonials page of these direct mail marketing firms. Most likely, they’ll choose only the best testimonials to represent their companies.

You can find more objective reviews on “neutral grounds”. You can even initiate the poll by posting a question or a survey at a free community with members who are also looking for direct mail marketing companies. This is a more effective way of gathering balanced views. Get your information from the horse’s mouth, so to speak.