One of my most favorite quotes - if not my very favorite - is by a woman named Lila Watson, an an Aboriginal Australian, Murri visual artist, activist and educator. In a speech at the United Nations she said, "If you have come here to help me, then you are wasting your time...But if you have come because your liberation is bound up with mine, then let us work together."

The first time I read this it hit me like a bolt of lightning. And even now, when I say it out loud, I find I can't share it without being moved to tears. Since finding this beautiful quote, I have been able to completely turn around the way I view marketing, selling and even my purpose on this earth. It has helped me to understand so much more clearly that "helping" people is a two-way street.

When we help someone else attain a great desire or move through a certain struggle - yes, clearly - they are getting something out of our work together. But I think too often we can lose sight of the gains we achieve when we provide our services and support someone in their own matter what that is.

And this is what has transmuted the passion with which I do my work. Because when I know we can help someone realize their full potential and live the life they truly desire, I fully realize that we are in this together. It completely shifts into a powerful win-win situation. Not so much...I give you a service, you pay me money... but more from a place of "We work together and BOTH of us are healed...liberated...transformed."

Your Authentic Assignment

We invite you to take a deeper look at your own reasons around why you do what you do? How are you liberated by the work you do with others? What is your gain, your achievement, your transformation?

Then bring that sense of partnership and collaboration into your business, your marketing, your conversations. When you are clear about the transformation for your clients as well as the transformation for yourself...there in lies the true liberation for all!

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Putting into action the very system and principles they teach, Paige Stapleton and Brian Stark left careers that were leaving them feeling small and unfulfilled and followed their bliss! Now, as founders of Authentic Marketing Made Easy™, and The Authentic Marketing System™, they have created a life they love helping healers, practitioners, coaches and other small business owners learn the simple and holistic way to market and grow their service-based businesses, so they can attract more clients and make more money, while staying in integrity with their passion and purpose.