Google, MSN and Yahoo look at four main factors when ranking a site:

Link Building
Inbound links pointing to your website.

Meta Tags
Meta Description and Keywords tags - The search engines see them, but visitors don't.

Titles
Each page of your site should have a different Title, using keywords associated with that page. The Title is located at the very top of your browser, and are inserted in the portion of your source code.

Page Content
The text on your website is very important. It tells the search engines what your site is all about.

There are however, other factors that the search engines consider when ranking a website.
Using the following website promotion tips can help the ranking of your site.

HTML Tips
Website coding tips for Google, Yahoo and MSN

* Alt Tags
alt="describe image here"
This tag describes images and pictures on your website. Search engines can't 'see' images, so you need to tell them what each image is.

* Title Tags
a href= "http://www.web-promotion-specialist.com/tips" title="website promotion tips"
Use this tag to describe your internal links.

* Headers
h1
Use this parameter for the heading of important sections or paragraphs.

* Fonts
Use different font styles and font sizes. Search engines will see a bigger font, and assume its more 'important'. The same can be said for font styles....text in itailics will be seen differently by the search engines.
The same goes for text written in a bold font:
This is bold text

* Bullet Points
Use bullet points to emphasize important points or sections on your webpage.

  • This is a bullet point

* CSS
CSS stands for 'Cascading Style Sheets'. With CSS you can specify how your HTML will be displayed.

* HTML Coding
Use proper HTML coding throughout your website.

* Outbound Links
List links to outside sources that are a resource about your particular product or service.
This tells Yahoo, Google and MSN that you are offering your visitors helpful information, and they will reward you for it.

* Internal Links
Label your internal links with keywords. This is called the anchor text, and the search engines will take note of it.

Author's Bio: 

John Aschoff has 7 years experience in Website Promotion and search engine optimization services. SEO services include social media optimization, link building, internet reputation management, webpage content writing, press release and article writing and publishing.