Importance of Domain Names in SEO

The e-commerce world has seen many start-ups; some made it big, while others floundered into non-existence. More often than not, a brilliant idea gets stifled by the sheer immensity of the Web. Search Engine Optimization (SEO) is an internet marketing strategy that provides online businesses with better search rankings and, ultimately decides the success or failure of an online venture. An SEO company packs an arsenal of tools that can increase organic rankings to generate higher ROI (return on investment). One aspect of the SEO process is choosing the right domain name.

While selecting domain names may be redundant for existing businesses, new arrivals on the web must consider the importance of domain names in SEO. The business and domain names are essential because the anchor tag with its text provides a link from every corner of the net to your site. While linking to a website, webmasters tend to use either the business name (e.g. XYZ Company) or the domain name (www.xyzcompany.com). Having a business name that contains keywords which fit your product or service description is a very effective SEO practice.

The direct SEO effect of a keyword rich domain name is evident across the web, with SEO marketers lapping up numerous combinations of their keyword "SEO". The hyphenated URL is a very effective domain name trick, since Google treats hyphens as spaces. This means that a domain name also holds essential SEO keywords that can help propel a website up the search rankings. Also purchasing a more descriptive domain name is cost effective because longer names are generally priced lower.

Of course, with millions of sites, there are bound to be naming collisions, and working around this factor is probably the hardest. After all, no site wants to appear to be a clone of another. Compromises will have to be made. Branding your business and optimizing your website demands certain trade-offs between a stylish name and a utilitarian one. Thus, a good California SEO company, such as WebMarketing123, can help in both these intricate processes; first, sifting through the many permutations available and then, choosing one that has both brand value and search engine optimality.