I attended a business women's event last week and was amazed at how many of the attendees presented themselves.

This was a business event and the way in which many of them dressed you would have thought they were going to a local football game!

I met a 'coach' who raved about how successful she was and what she does for her clients. This person was at least 10kgs overweight, her chest was exposed and her clothes were very inappropriate for a business environment. If you were looking for a coach, would you consider investing in her services? She obviously had her own issues to deal with. What she said didn't match how she looked.

In contrast there was the mortgage broker who was dressed extremely well in a tailored suit, who obviously took pride in her appearance and looked confident and competent.

If you were interested in borrowing money would you consider utilising her services? Of course you would. She gave the impression that she knows what she's doing.

By the way, whether she is competent or not you'll only find that out if you do business with her. However if she cares about herself, chances are she cares about her clients and provides a good service.

How to Transform Your Image

If you seriously want to enhance the results in your life, consider seeing an image coach.

One of my clients who is an accountant was considered a 'pushover' by her staff and business partner. Because of her quiet nature she wasn't taken seriously. She also dressed in a way that reinforced her lack of confidence.

Since having coaching around her image... looking how to dress in a more flattering way with credibility and power, she is far more confident and has become much more very assertive. She also looks 10 years younger!

When you look good, you feel good. When you feel good you attract people to you like a magnet!

So if you want to attract the right type of people to you in business and in your personal life, then this is definitely one area you should invest in.

Use your time wisely and next time you're going out on business, watch what you wear. It can have a major influence on future profits.

Author's Bio: 

Lorraine Pirihi is Australia's No. 1 Productivity Coach. She's a dynamic, motivational and powerful presenter, an author and leading business coach. Lorraine specialises in helping small business owners and entrepreneurs have more time, make more money and have a life!
For more information on how to increase your productivity and your profits in your small business, subscribe to Lorraine's widely read ezine ‘The Organised Times’. Go to: www.office-organiser.com.au

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