Book Review: Simplified Strategic Planning: A No-Nonsense Guide for Busy People Who Want Results Fast! It Works and How to Make

This book review is part of a series that covers the topic of Strategic Planning. Strategic Planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. Donna Price is the Official Guide to Strategic Planning.

Donna has identified Simplified Strategic Planning: A No-Nonsense Guide for Busy People Who Want Results Fast! It Works and How to Make It Work, by Robert W. Bradford, Peter Duncan, as a valuable resource for people interested in Strategic Planning, and it is available through Amazon.com and Barnes & Noble.

Book Review
There are plenty of books about strategy. Most of them are about some guru's grand theory of strategy. This book is about HOW to devise an appropriate strategy for your organization. Peter and I (along with the other talented people at the Center for Simplified Strategic Planning) have been coaching management teams through the planning process for years. We all share tips and tricks with each other on a regular basis, trying to find the best answers to these questions:

1. What strategies assure the greatest growth in PROFITABILITY?
2. What is the FASTEST way to assure you have a good strategy?
3. What will create SUSTAINABLE success over a longer period of time?

Companies we have used the resulting process with have done phenomenally well. Most companies I have used Simplified Strategic Planning with have gone from declining profitability to an average annual profit growth rate of 23% within 3 years. We have been teaching this process through public University seminars since 1980 - now you can join the thousands of companies who have turbocharged their profitability by using this simplified, yet powerful process to create a great strategy.

If you already do strategic planning in your company, you will find this book gives you a lot of tips to improve the process and make it faster. If you don't, there is no better way to start than with the lean, time-efficient approach of Simplified Strategic Planning.