6 Logo Design Tips That Will Make Your Brand Stand Out

Logos are everywhere! You’ll see logos, whether you are travelling or surfing the internet. The online ad campaign, billboard, business card, website, banner, label design and print ad, logos are on every screen. A logo is a major part of building your brand identity in this highly competitive world. Without a logo, a business is incomplete and will never achieve its higher position. If have a goal to turn your business into a well-known brand, the first thing people look for is your logo. Brands like Subway, Starbucks, Disney, Burger King, Coca-Cola, McDonald's, Nike and FedEx have established the strongest brand identity with the help of their logos. Every brand has the potential to get a reputation in the market. You just need the right guidance, approach & of course an appealing logo.

Having a logo is like having a face for your company. Just like people know each other with their face, people know a brand with its logo. Designing a logo for a novice might be daunting, but it’s not impossible. If you want to design a brand lifting logo, then there are multiple things that you need to keep in your mind. Designhill, which is a leading name in the list of top online logo generators has got you covered with a whole load of logo designing tips. Read on for inspiration!

1. Find your brand vibe

A brand vibe is something that you want to make the audience feel about your brand. For example, if we see the logo of McDonald’s, a big creamy burger will appear in our minds and that is what we call brand vibe. Logos are designed on the basis of your business industry, products and services. Once you discover your brand vibe, it’ll get easier for you to design a logo that will portray your business effectively. Right down 10 points that encompass how you want to make people feel about your brand. Once you find those 10 points, start working on your logo. If you are using an online logo maker, then it’ll get easier for you to get the design you are thinking in your mind. You can use symbols and templates that come in your mind while thinking about your brand and trust us, you’ll get something highly effective and appealing. Customers trust brands that are upfront about who they are and what they do. Let your logo paint a thousand words for your brand & see how you’ll grow in the market.

2. Keep it spacious

As Coco Chanel said, “Before you leave the house, look in the mirror and take one thing off.” The same applies to logo design. While designing a logo, keep the positive space in your mind. Keeping space in the logo is essential in order to make it easier for the people to understand your brand name from the distance. It’s important to make people notice your logo and your brand name. Take minimalism to the next level while designing a professional logo. There are some icons and symbols that portray a brand’s industry very nicely. You don’t need a whole bunch of colours and symbols to make an appealing logo. A logo is printed in multiple sizes. Make it spacious so that it integrates seamlessly into different designs, sizes and formats.

3. Colour is the key

You are going to design a logo for the digital era, which is full of hues and shades. Gone are those days, when black & white colours were in trend. Use various shades to design a logo. In fact, colours like pink, neon green, yellow and orange grab the attention of people. We recommend you to use various shades of the same colour to create subtle contrasts within your brand logo. Colour is the visual identity of your brand! Its is definitely the most recognizable component, so if no business competitor is using a specific colour that’s related to your brand, it will be a colour that you can own for your brand. If you want to stand out of the crowd, just be different. Get out of your comfort zone and do something new with your logo. The first step for being different in the market is to choose a colour that has the correct associations to your business and brand.

4. Sketching and conceptualizing

The most important part of designing brand logos is sketching and conceptualizing. Sketching is not time-consuming and is a really amazing way to carve your ideas from your head to the paper. Designing via software is actually different from designing via sketching. If you want to evolve your imagination, then you have to start from the paper. Go out for a day, take inspiration from the real world, and then start sketching the logo you want for your brand. Once you get the basic idea and concept of your brand logo, it’ll be easier for you to design a logo using your desired symbols, fonts, icons and colours. When you’ll create a logo after getting its basic concept, it’ll come out better and more attractive than you’ve imagined.

5. Don’t create something too heavy

Try not to put too many ideas into a single design of your logo. Hold it clear to express your idea of business. You don't need to use too many colours, elements and fonts in a single logo. From font to symbols, everything in the logo has a weight. It's all right to be clever or to have secret ideas inside your logo, but without so many components, it should be straightforward and minimal. For examples, take the Amazon logo; It is mostly text, but it has an additional arrow element, which indicates from 'a' to 'z,' which means, whatever you think, you’ll get it on Amazon. It has everything from ‘A’ to ‘Z.’ They just applied a strategically positioned arrow to their preferred text. It's quick and gives the extra meaning to the logo. If we take the example of another brand like Apple, then it also has a hidden meaning. The apple in the logo of the brand actually represents knowledge and the falling fruit that led Isaac Newton to discover the concept of gravity. The bite in that Apple is to make it look like an Apple, and not a cherry! So, minimalist & creative right? So, when you are designing a logo “Less is More” - Don’t make it too complicated!

6. Make it Scalable

When you are designing a logo, keep it in your mind that it should be able to adapt to any size and format. Many times, businesses want to increase the size of their logos or convert then into animated ones. So, make sure the logo you are designing is scalable. If you’ll add too many details in your logo, then it’ll be tougher for you to scale up and scale down your logo. Create logos in a vector file, as it will help you to achieve scalability in your logo. Keep your balanced and proportioned for easy adaptability.

Disclaimer

While designing your business logo, keep these expert tips in your mind. You can also take the help of Designhill to create an attractive logo for your brand in just 5 easy steps.