6 Fundamental Requirements to Build a Profit Machine

How is your business going? Is it everything you dreamed about, or do you feel like you just have another dissatisfying job you must go to every day? Many people who are self-employed own jobs, not businesses, and in order to make it the other way around, they have to really work at it. Work on a business, not in it, and you will be much happier, and see much better results. If you really want to make your business something you love and something that brings great profits, here are six fundamental requirements to build a profit machine:

You need to get leads: Without leads, how are you going to find the customers you need to keep your business in operation? You need to have a system that will automatically generate leads for you, and on a regular basis. There are many ways you can create the perfect lead-gernerating system for your business, from cold-calling to partnering with other businesses and a whole lot more.

You need to turn those leads into sales: It's all well and good to have all kinds of leads, but if you are not doing all you can to convert them into sales, why bother getting them in the first place? The better your conversion rate, the more profits you are going to see, it's as simple as that. How do you calculate your conversion rate? Simple. Let's say you have 10 leads, and you make two sales from these leads. Your conversion ratio is going to be 20%. This is good, but what you want to do is try to do even better than this. Just think about what your profits could be if you were to double or triple your conversion rate.

Getting customers: To increase the amount of customers you have, you really must work for it. To see where you currently stand, multiply your leads by the conversion rate, and the number given will be how many customers you have. Now, you have to get out and get more leads, and get even more customers.

How many transactions are your customers making: This is a number you really want to keep an eye on. Every time a customer makes a purchase, this is a transaction. Now, take a look at how many transactions you are doing per customer daily, weekly and monthly, and look for ways to increase these numbers. Basically, the more transactions, the more profits. Make sure that you are always keeping in contact with regular customers, and always generating leads for new customers to increase your transactions.

The value of your sales, and turnover: How much money are you making from each of your sales? This is a figure that you need to keep track of in order to see where you need to make changes and improvements. The higher the sale value and the higher the margins the more profits you are going to see for your business. To increase the sales value, you will need to increase your prices, still making sure that you are offering loads of value for the price, whilst reducing the cost of the product or service as much as you can..

Profits are the bottom line: To keep your business going, you need to have profits. It is going to be your main focus as long as you are an entrepreneur, and you will have to keep working hard to make sure that you are always seeing profits, and not going into the red. To do maximize your profits, follow the tips above