5 Phases of Strategic Approach to Social Media

According to Social Computing Journal, a strategic approach has 5 phases:

Phase 1 - Discovery
In this phase, we explore three variables:
1. People: Who are your prospects and customers, and how do they feel about your brand, service and products online?
2. Competition: What are your competitors doing online? Where can we overtake them? What is their online reputation?
3. Spiders: How easy is it for you to be found by an average searcher who may be searching for your products online?

Phase 2 - Strategy
In this phase, we explore the opportunities and establish the objectives of a social media plan - based on the lessons we've learned in the Discovery phase. Questions include:
• What do you want your prospects and customers to think of you, and how do you want them to experience you, once you've begun your dialogue?
This Phase is usually highly collaborative; and involves key players from around an organization, not just the marketing folks.

Phase 3 - Skills
Once we have developed a Strategy, we’ll review an organization's internal resources to identify gaps. Whose skills need building? How might we best train participants?

Phase 4 - Execution
As we prepare to implement our strategy, we determine which tools to use, how they interface with your existing infrastructure, and ensure the processes and platforms are properly tied together. We explore the following:
• Are your systems all operating together as desired?
• Are your company policies updated for blogging, texting and IM and other social media tools?
• Will your CRM system interface with your social media tools? How will you move people into your sales process?

Phase 5 - Maintenance
After the launch, Maintenance becomes the kit is in this phase, that a company’s commitment to social media approach becomes evident.

Author's Bio: 

Andrew Chow is a certified Life Coach, Serial Entrepreneur, Speaker/Author and Master Match Maker in Singapore. Founded IDEAMART (S) PTE LTD in 1994, Andrew won the Spirit of Enterprise Award in 2008 and the Successful Entrepreneur Award in 2010. Graduated from Thames Valley University, Andrew is also a Certified Trainer, Assessor and Developer under WDA-WSQ courses.

Andrew had more than 140 interviews and features about him or his business since 2005 from Channel News Asia, News 8, 938Live, Business Times, Zao Bao, Berita Harian, Today, The New Paper, My Paper, STOMP, FEMALE, HER WORLD, PEAK, SHAPE, Lifestyle, etc). Andrew was also the business coach on Effective Media Management for Singapore's leading radio station 938live - Positive Business Minute.