5 Online Challenges That You Should Address In 2013

Do you want that in 2013 your presence in social media networks and is much more effective than it has been so far? Have you considered that in 2013 social networks could become an important part of your business?

It's time to give meaning once your online presence and participation. If you do well, you can still be the first in your sector to take advantage of the benefits that you can bring a different way of working and not very difficult to implement.

Here are some challenges that allow you to greatly exceed all the goals you marques in 2013.

1. Optimizes your time
It is one of the toughest challenges because we do not always have time. The following ideas will help you overcome this challenge:
• Change methodology. Being in social networks and do it well it will cost you a time that you gave up now to other matters. Do not be afraid to change your working methodology for more efficient ways of working. Dedicate time before a series of tasks and dedicate now to others.

•Plan your tasks. Sometimes change is not easy. You must combine the new tasks keeping those daily tasks that still need to do so your time is more gold than ever. No you do not have your calendar on the head. An efficient way to address this issue is to have a simple agenda to help you plan it. That will help you not to be putting out fires all day. In this post you will find some tips to optimize your daily schedule.

•Group your tasks. It is true that much of the work that must be performed in the network is multitasking but that does not mean that you have to go crazy. Group your tasks to make your time.

•Use the right tools. The search for the tools that fit your needs will take some time, but it is important that your needs very well approaches to rule or quickly discover which tools you use. To begin with certainly in this list of 100 tools find more than one.

•Know your target. Probably your customers in social networks they behave differently than they do face to face. Take time to what is important to know.

2. Follows a strategy
No strategy goes far. It is very important to know where you are going and why to use social media in your business. And once you have it clear is persistent.

•In what can help social networks. This is one of the main questions to ask you. If you walk into social networking because everyone is concerned about you and your fans counter competition surely you cannot help your business and you have the feeling that you're wasting your time so you better not go. Think about how you can help. Understand how they work and how to make it fit your business.

•Involved. What to "outsource" the social networking agency and forget life could give you some very long-term results. Do not kid yourself. It is best to involve yourself because users want to know your company what challenges does your industry and what is your proposal. And it should be you who speak and you achieve also involve other employees because when the user goes to your potential business will be treated by them. Work those customer problems before they arise your business will reward you.

•Get trained. True to implicate you need to know how social networks. Train yourself to know how they work how they communicate with users, you can ask to social networks and how to plan your goals. Without social networking training is likely that you cannot set a proper strategy. Form to people within the company in particular managers, who tend to believe that's not going with them, and think that's a big mistake base ) to be the ones who will carry social networks and use them as part their tasks. One way to optimize the time is by hiring a trainer in company or seeks tailored courses. Here's a guide to choosing a good course of social networks as needed.

•Align objectives. Align your business goals with your social media goals. What kind of business are you? What is the profile of the followers you interested in? How are your customers? Can you find them in social networks?

•Analyze your target well. To know your target must be analyzed. This way you can help advance knowing what your needs.

•Adds value. Always focus on the value you bring to your users. Do not post for posting. If you know how they are and what they can interest you.

3. Implement your online presence
Not enough room. Should know to be. And to do should you implement some of your spaces online.

•Raises an SEO strategy. What are the keywords that best define your business? Consider the algorithm of Google and other search engines and make sure that your website has the keywords related to your business. Work your content (blog and other spaces) considering those keywords.

•Web design. It is about having a spectacular image but to improve the structure and usability of your website that when a user enters your site can easily find what you are looking for. If you think like a business acting as a business. Do your customers give explanations of your services within a half hour of talking with them? Then why do you hide your products or services after so many clicks or entertain with spectacular slides from seeing the product? This video will make you vividly understand why it is important to know how your customers find you.

•Use the right tone. Is not that in a talk between friends would not talk with a formal tone? And does not it also a sectored conference emperies careless language? When you talk to your audience in social networks, using the tone that expect you to use in each space. No talks like Facebook than Twitter or LinkedIn, nor in a blog is the same tone. He is very attentive to the ways language.

Conclusion
2013 is a good time to start or improve. If we keep doing the same things never get out of any crisis or we can adapt to the new system being created. Social media offer a unique opportunity to change the way we do business. Businesses must get more social; in the opinion of all of us in different organizations have a specific weight. Change pyramidal structures and really start working on network all at the same level but with order.