5 Basic SEO Tips to Index + Rank New Content Faster

Here is the list of 5 basic SEO tips that help index and rank new content faster

Indexing

1. URL Inspection / Fetch & Render

So basically, Google indexing content is not difficult. Google has provided us with a variety of tools. The easiest and fastest possible URL test tool is. Before flexibility and rearing, it was in the new discovery console. Both devices are still available from this shot. They promote breakthrough and refrigeration. The new URL checker allows you to send a URL and tell Google to search for it. When you do so, they put you in your preferred scan line. This means Google has a list of URLs to search. This is a priority and will continue to search and index it faster.

2. Sitemap!

Another common technique is to use only one site map. If you do not use Sitemaps, it is one of the easiest and fastest ways to index your URLs. When you're in those sites site, you want to know Google that they are there. Many different technologies can improve this process.

The first and the most important thing you are talking about is to put you in your robots.txt file. At the end of your robot, text file, your instructions list, and the end of the robot.txt file, just point out on the site map and tell Google where your site's map is located. You can do this for the Sitemap index file. You can list multiple site maps. It is easy

You can also do another report in the New Search Console using the Sitemap report in the Search Console. You can go there and send a site map. You can delete a Sitemap for validation. You can do this by searching the Console API too.

However, Google is telling a great way about your site's map, many people do not use it, just to hang them. You can do this in the URL of the browser. Just type google.com/ping and use the URL to enter site sites. Now you can try using your existing Sitemap. Write it in the navigation bar and instantly write it to this site for Google to analyse. If you meet Google's quality standards, you should quickly index all the URLs included in it.

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3. Google Indexing API

(Reward: It's not in the video, but we want to add it because it's great)

In recent months, Google and Bing have introduced URLs and accelerated and automatically introduced new APIs.

Both solutions can send hundreds or thousands of URLs through the app, significantly increasing the index.

While the Bing API works with any new / latest URL, Google says that this API is especially exclusively for the "view of work or real-time data view". It is to say, like David Sottimano, many SEOs tried to use the Google API and compatible with different content types.

If you want to use these indexing APIs yourself, you have the following options:

Richard Baxter writes an excellent article on the search tool optimization tool for Excel tools using Google APIs

Google Indexing API Documents

Just announced that it will soon support Google and Bing's real-time settings in its WordPress SEO plugin.

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Indexing and ranking

It's about the index. You can now index faster and help you maximize at the same time.

4. Links from important pages

When posting new content, if you do not do anything else, make sure to connect with important pages. The main page may be your homepage, add new content, your blog, and a resource page. This is the main step you want to do. You do not want to keep these orphaned pages on your site without any inbound link.

Google tells two things to add a link. It indicates that we will have to analyse this link in the future and this general analysis will be placed in line. But it also makes the link more important. Google can say: "We have important pages that mention it, we have the standard signals that determine how to rate it." Then, link the main pages.

5. Update older content

But people often forget, not only make a link from their main pages but also return to previous content and find the right place to enter these links. Many people use links or links to older articles on their home page, but they forget the steps to return to the site's oldest article and add a link to the new content.

Which pages do you include? One of my favourite techniques is to use this search operator, where you can write keywords related to your content and create a site: example.com. In this way, you can find relevant pages on your site that match your desired keywords, which are great goals to include their links to your previous content.

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6. Share socially

Really obvious step, sharing socially. When you have new content, sharing socially, there's a high correlation between social shares and content ranking. But especially when you share on content aggregators, like Reddit, those create actual links for Google to crawl. Google can see those signals, see that social activity, sites like Reddit and Hacker News where they add actual links, and that does the same thing as adding links from your own content, except it's even a little better because it's external links. It's external signals.

7. Generate traffic to the URL

This is kind of an advanced technique, which is a little controversial in terms of its effectiveness, but we see it anecdotally working time and time again. That's simply generating traffic to the new content.

Now there is some debate whether traffic is a ranking signal. There are some old Google patents that talk about measuring traffic, and Google can certainly measure traffic using Chrome. They can see where those sites are coming from. But as an example, Facebook ads, you launch some new content and you drive a massive amount of traffic to it via Facebook ads. You're paying for that traffic, but in theory Google can see that traffic because they're measuring things using the Chrome browser.

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When they see all that traffic going to a page, they can say, "Hey, maybe this is a page that we need to have in our index and maybe we need to rank it appropriately."

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Ranking

Once we get our content indexed, talk about a few ideas for maybe ranking your content faster.

8. Generate search clicks

Along with generating traffic to the URL, you can actually generate search clicks.

Now what do I mean by that? So imagine you share a URL on Twitter. Instead of sharing directly to the URL, you share to a Google search result. People click the link, and you take them to a Google search result that has the keywords you're trying to rank for, and people will search and they click on your result.

You see television commercials do this, like in a Super Bowl commercial they'll say, "Go to Google and search for Toyota cars 2019." What this does is Google can see that searcher behavior. Instead of going directly to the page, they're seeing people click on Google and choosing your result.

This does a couple of things. It helps increase your click-through rate, which may or may not be a ranking signal. But it also helps you rank for auto-suggest queries. So when Google sees people search for "best cars 2019 Toyota," that might appear in the suggest bar, which also helps you to rank if you're ranking for those terms. So generating search clicks instead of linking directly to your URL is one of those advanced techniques that some SEOs use.

9. Target query deserves freshness

When you're creating the new content, you can help it to rank sooner if you pick terms that Google thinks deserve freshness. It's best maybe if I just use a couple of examples here.

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Consider a user searching for the term "cafes open Christmas 2019." That's a result that Google wants to deliver a very fresh result for. You want the freshest news about cafes and restaurants that are going to be open Christmas 2019. Google is going to preference pages that are created more recently. So when you target those queries, you can maybe rank a little faster.

Compare that to a query like "history of the Bible." If you Google that right now, you'll probably find a lot of very old pages, Wikipedia pages. Those results don't update much, and that's going to be harder for you to crack into those SERPs with newer content.

The way to tell this is simply type in the queries that you're trying to rank for and see how old the most recent results are. That will give you an indication of what Google thinks how much freshness this query deserves. Choose queries that deserve a little more freshness and you might be able to get in a little sooner.

10. Leverage URL structure

Finally, last tip, this is something a lot of sites do and a lot of sites don't do because they're simply not aware of it. Leverage URL structure. When Google sees a new URL, a new page to index, they don't have all the signals yet to rank it. They have a lot of algorithms that try to guess where they should rank it. They've indicated in the past that they leverage the URL structure to determine some of that.

Consider The New York Times puts all its book reviews under the same URL, newyorktimes.com/book-reviews. They have a lot of established ranking signals for all of these URLs. When a new URL is published using the same structure, they can assign it some temporary signals to rank it appropriately.

If you have URLs that are high authority, maybe it's your blog, maybe it's your resources on your site, and you're leveraging an existing URL structure, new content published using the same structure might have a little bit of a ranking advantage, at least in the short run, until Google can figure these things out.

These are only a few of the ways to get your content indexed and ranking quicker. It is by no means a comprehensive list. There are a lot of other ways. We'd love to hear some of your ideas and tips. Please let us know in the comments below. If you like this video, please share it for me. Thanks, everybody.