Employees are a business’s most valuable asset, making it easier to operate efficiently and grow. By hiring and retaining the best workers at each level of the organization, you can actually increase your chances of success. This is especially true of your customer-facing employees, who directly interact with the people whose business you work so hard to win.

By creating a positive work culture, employees can actually be excited to go to work every day. That enthusiasm shows through when they speak to customers, increasing loyalty. Here are a few reasons a fun workplace can make a big difference in your bottom line.

Employees Feel More Invested
Studies have shown that happy employees are 12 percent more productive, largely because humans feel more invigorated by positive emotions. When workers believe in a brand, they’re more likely to care about the outcome of the work they do each day. Instead of plugging along, earning a paycheck, they’ll feel as though they’re contributing to something they believe in. But first business leaders must find ways to make employees care about the company through keeping them in the loop and listening to them. When workers feel as though their voice matters, they’re more likely to make suggestions and observations that could improve the overall direction of their company, which benefits everyone.

Employees Care About Customers
When customers call for help, they want to feel as though they’re speaking to someone who understands what they’re going through. This goes beyond sympathizing with them, instead relying on a core belief that your employees want each customer to be happy. If employees believe in your products and what your business stands for, this will feel natural to them. Customers will sense that your team truly believes in your brand and that attitude will be contagious. There are things you can do to increase your employees’ enthusiasm about your business, not only leading to better customer service but brand ambassadorship, where they recommend your business to others.

Employees Feel Free to Be Themselves
Some help desk teams are required to rely on scripts to interact with customers. SpotHero tries a different approach. Instead of scripts and call guidelines, management empowers team members to interact with customers as themselves, believing that their personalities make their customer service better. While you may find it necessary to have some guidelines, make sure your employees feel free to be themselves while talking to customers. That personal touch will help set your help desk apart from the many other businesses now relying on scripted conversations.

Employees Compete
People are competitive by nature and when you give them a reason to work harder to win, they’re likely to do just that. Through gamification, you can get better results for a small additional expense. Offer regular perks like gift cards or prizes for team members who score highest on customer feedback surveys or resolve tickets quickly. You’ll likely find not only do these contests improve your results, they keep communication flowing through your team. This same approach can also be applied to your company’s competition with others. If one of your competitors wins an award, let your team know they’re the one to beat next year. If customer satisfaction rankings don’t put your business at the top, communicate your goal to change that and your employees will have something pushing them.

Your business’s customer service team works hard, but they should also be happy. If you strive to create a positive work environment, you’ll find that your customer service levels improve. When they look forward to coming to the office every day, your employees will also be more likely to stay, which will allow your business to focus on strengthening your team, rather than constantly replacing members.

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This content is written by SF.